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Introduction to Marketing September 2011. What is Marketing?. Marketing – the process of developing, promoting, and distributing products to satisfy customers’ needs and wants. Simply put, bringing the buyer and seller together. Who are the best Athletes at Marketing themselves?. NIKE
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Introduction to Marketing September 2011
What is Marketing? • Marketing – the process of developing, promoting, and distributing products to satisfy customers’ needs and wants. • Simply put, bringing the buyer and seller together
Who are the best Athletes at Marketing themselves? • NIKE • Clay Mathews MDA PSA • Shopping • Muscle Milk • Why is he good at marketing himself?
College Kids • Would you watch a show About kids just fighting and partying? • Why do you watch Jersey Shore? Is anyone watching you? • Advertisers…businesses • They want you to buy their products • Who watches Dancing w/Starts? Guys or Girls? • Which Jersey Shore celeb, appeals to girls the most? • So…guess who was on Dancing w/Stars? • Mike..Why not Snookie….
How Do we bring people together? • Advertising • Mc Donalds • http://www.youtube.com/watch?v=dI-xHMM8wXE • http://www.youtube.com/watch?v=FtaS60uIQUc • E Trade • http://www.youtube.com/watch?v=-ae3tFI8wXE&NR=1&feature=fvwp
What is Marketing? Quiz Time • How did you know what each of these logos represented? • MARKETING • How did they communicate that information to You?
Marketing Contest • With a Partner, you’ll be doing a photo scavenger hunt. • Grab 1 Cell phone w/pictures…(need to be able to e-mail, or update on facebook.) • You are to find as many corporate “brand logos” or advertisements to get you as a customer. • Upload them to our MONONA GROVE DECA Facebook page
As a Marketer, Which is more important TV viewers or web viewers? • How to Vote Via Texting…
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. National Avg: 66%
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. 18-34 = 75% 35-44=65% 45-54=55% and 55+=45%
Marketing is Selling is Brand Building! Different People Shop at different Companies for Their own Reasons. Our Job is to find them And get them the right Information to make decisions
Marketing Brings Businesses and Customers together! • Did you Know? • 80% of all jobs have something to do with Marketing
The Marketing Concept http://www.youtube.com/watch?v=DyAPyWZU2oY http://www.youtube.com/watch?v=6VfpVYYQzHs&feature=related
I KNOW: Hockey Math #’s Build Stuff Want to learn: Ways to Promote Tax Tips Encourage Involvement How to Juggle Proud of: Son-40(3.4) months Sign Business Rental Property Marriage Been To: Toronto NY Salt Lake Anaheim Orlando Vegas Grand Canyon Want to go: Yellow Stone Supai (Grand Canyon) Niagara Falls Favorite Song of 2010: Billionaire
I KNOW: Baseball Banking Home Improvement Projects Want to learn: Best Practices in Education Play Guitar Proud of: Son (7) Daughter (4) Master’s Degree Sports Memorabilia Collection Marriage Been To: 15 MLB Stadiums Over 12 Countries College Want to go: Virgin Islands Prague Every MLB Stadium Favorite Song: Where the Streets Have No Names
Selling your Neighbor!Your Stickman PPT(1 slide) • What do they Know • What are they proud of • Where have they been • Where do they want to go • What do they hope to learn (in this class) • Future Plans after HS? Will present on Wednesday…e-mail to Mr. Fassl