Mei-Hsiang Wang Southern Taiwan University Chen-Fen Huang National United University

1. The Impact of Knowledge Sharing Modes and Projects Complexity on Team Creativity in Taiwan’s Information Systems Development Team 1 Mei-Hsiang Wang Southern Taiwan University Chen-Fen Huang National United University Tarng-Yao Yang Southern Taiwan University

2. Agenda 2 • Research Motivation/Objectives • Theoretical Framework & Hypotheses • Research Method • Empirical Results • Analysis and Implications • Limitations and Future Research

3. Research Motivation • Creativity is essential to Information systems development (ISD) • ISD is knowledge-intensive • Creative ISD task requires team members to share knowledge • The role project complexity plays in team functioning

4. Research Objectives • Identifying knowledge sharing modes for ISD teams • Exploring the relationship between knowledge sharing modes and team creativity • Introducing the idea that ISDP complexity can serve as a potential link between knowledge sharing and team creativity

5. Term Definition • Team creativity • ISD is an inherently creative process (Ocker et al., 1995-1996) • project team’s processes are novel in the context of the project (Drazin et al.,1999) • team’s processes were creative (Tiwana & McLean, 2005) • team’s processes were creative in the context of the project

6. Term Definition • Knowledge sharing • as activities of transferring or disseminating knowledge from one person to another (Lee, 2001; Cheung et al., 2007; Matzler, 2008) • knowledge sharing: task-centric KS, structure-centric KS, human-centric KS • structure-centric KS: team objective, procedures and specifications knowledge • human-centric KS : the interpersonal interaction by informal social system • task-centric KS: specific task domain knowledge

7. Term Definition • ISD project complexity • consisting of many varied organizational and technological elements that are interrelated and change over time (Xia & Lee, 2005) • organizational environment: user information needs, business processes, organizational structures • technological element: technology platform, software environment, data processing requirements and other integrated systems

8. ISDP Complexity H4 Knowledge Sharing Team Creativity H5 task-centric KS H1 H6 structure-centric KS H2 human-centric KS H3 Theoretical Framework & Hypotheses

9. Theoretical Framework & Hypotheses • The relationships between knowledge sharing and team creativity • Creativity and knowledge are closely linked • knowledge sharing makes the ideas increasingly likely • H1: Task-centric KS is positively related to team creativity • H2: Structure-centric KS is positively related to team creativity • H3: Human-centric KS is positively related to team creativity

10. Theoretical Framework & Hypotheses • Moderator of ISDP complexity • H4: Task-centric KS is more positively related to team creativity when the project is high complexity than when the project is low complexity • H5: Structure-centric KS is more positively related to team creativity when the project is high complexity than when the project is low complexity • H6: Human-centric KS is more positively related to team creativity when the project is high complexity than when the project is low complexity

11. Research Method • Survey method: empirical test using questionnaires distributed in Taiwan • Sample frame: the lists of domestic software development industries in 104.com.tw website classifications in Taiwan • Data set: 52 ISD teamsin 40 companies (109 team members) conducting software development activities • Development of measurements: from the previous literature on knowledge management and creativity theories

12. Reliability and Validity • 52 valid teams for the final analysis • Content validity: Established through the adopting of validated instruments by prior studies • Convergent validity: Evaluated by the item-to-total correlation • Discriminant validity: Checked by means of factor analysis • Reliability: Calculated using Cronbach’s alpha

13. Reliability and Validity 13 13

14. Hypothesis Testing • Hierarchical Regression Model was used • Followed the GLM procedures in SPSS • The effects of the moderating variable on the base relationships were assessed

15. Hypothesis Testing

16. Interaction Plots – ISDP Complexity (b) Moderating effect of human-centric KS • Moderating effect • of structure-centric KS • The increase in the team creativity associated with increases in (a) structure-centric KS and (b) human-centric KS is greater when there is a high level of ISDP complexity, which supports Hypotheses 5 and 6.

17. Empirical Results

18. Discussion and Conclusion Theoretical implications: • Develop an extended framework in the team context of knowledge sharing and team creativity • Highlight the importance of sharing structure/human -centric knowledge with team creativity • Confirm the moderating effects of ISDP complexity between KS and team creativity Practical implications: • Establishment of proactive structure/human -centric KS • Construction of multiple ISD environment

19. Limitations and Future Research Limitations: • Self-reporting : possibility of common source bias • Limitation of generalizability Future research: • Multiple informants • Replicate the studies in different team settings

20. Thank you!Any Questions & Comments?E-mail address: shiang@mail.stut.edu.tw