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Marketing Public Relations

Oleh : Febe Karlina /51410101. Marketing Public Relations. Pengertian Marketing Public Relations.

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Marketing Public Relations

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  1. Oleh: FebeKarlina/51410101 Marketing Public Relations

  2. PengertianMarketing Public Relations • Menurut Thomas L. Harris (1991) melaluibukunya yang berjudul The Marketer’s Guide to Public Relations, Marketing Public Relations adalahsebuahprosesperencanaandanpengevaluasian program yang merangsangpenjualandanpelanggan.

  3. PengertianMarketing Public Relations • Suatuprosesperencanaan, pelaksanaan, danpengevaluasian program-program yang dapatmerangsangpembeliandankepuasankonsumenmelaluikesan-kesanpositif yang ditimbulkandanberkaitandenganidentitasperusahaanatauproduknyasesuaidengankebutuhan, keinginan, perhatian, dankepentinganbagiparakonsumennya.

  4. Konsep MPR Pull Strategy (menarik) Pass Strategy (untukmendorong) Power (kekuatan)

  5. Peranan MPR • Mengadakanrisetpasar. • Menciptakanproduk yang sesuaidenganrisetpasar. • Menentukanhargaproduk • Menentukandanmemilih target konsumen. • Merencanakandanmelaksanakankampanyepromosiproduk yang akandiluncurkan

  6. Jikadisimpulkan, marketing adalahsebuahideuntukmemuaskankeinginanpelanggandenganmenampilkanprodukdansegalasesuatuyangdiasosiasikandenganpembuatan, pendistribusiandanakhirnyapengkonsumsianproduktersebut(Kotler, 1993).

  7. 4 PilarDasar MPR • Menurut Robert Lauterborn • 4-Ps dari (Marketing Mix) pembauranpemasarannya. • 4-Ps kearah Customer Mix(baurankonsumen) 4-Cs

  8. 4-Ps • Product • Price • Place • Promotion

  9. 4-Cs • Customer value(Customer Needs and Wants) • Cost to customer • Convenient for the customer • Communication

  10. MPR terdiridaritigakomponen yang salingterkaiteratsatusama lain • Marketing PR Plan • Marketing PR Strategy • Marketing PR Tactics

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