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Real men of genius

Real men of genius. Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin. History. Originated in 1999 Originally called “Real American Heroes” Campaign changed to “Real American Genius” after September 11 th attacks

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Real men of genius

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  1. Real men of genius Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin

  2. History • Originated in 1999 • Originally called “Real American Heroes” • Campaign changed to “Real American Genius” after September 11th attacks • Rock singer’s vocals done by original Survivor lead singer David Bickler

  3. Current • Most award-winning radio campaign in the history of advertising • Campaign is designed as a spoof of 1980s power ballad songs and advertising • Pop culture has embraced the campaign • Examples: • SeaWorld plays parodies of the ads during a few of their shows. • Chris Rock has a spoof titled “Real People of Ignorance”

  4. Examples of the Genius Ads • Real Men of Genius (one) • Real Men of Genius (two) • Real Men of Genius (three)

  5. References • http://en.wikipedia.org/wiki/Real_Men_of_Genius • http://www.youtube.com (for videos)

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