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Mobile Voice Search By Sunil Kumar

Mobile Voice Search By Sunil Kumar. V-ENABLE: A History of Firsts. Founded Jan 2001 Headquartered: San Diego with employees worldwide Venture Funded – SoftBank Capital & Palisades Ventures First to Launch Commercial Voice-Enabled Search Applications

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Mobile Voice Search By Sunil Kumar

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  1. Mobile Voice Search By Sunil Kumar

  2. V-ENABLE: A History of Firsts Founded Jan 2001 Headquartered: San Diego with employees worldwide Venture Funded – SoftBank Capital & Palisades Ventures First to Launch Commercial Voice-Enabled Search Applications Cricket and Verizon, Alltel, US Cellular First Granted Mobile “Multimodal” Patent Conducted more than >8M mobile voice searches Finding: 65% of users prefer voice input over typing Partners: Qualcomm, Siemens, IBM, Kyocera, Nuance & Loquendo Nominated Top 25 Companies Shaping Mobility (#18) V-ENABLE invented mobile voice search

  3. Mobile Search and Voice Search Mobile search is valued at $11 Billion by 2008 (Piper Jeffery) For mobile search to succeed, user interface and user experience are key Voice Search is the No. #1 need amongst mobile search users* Voice search market effectively started in 2006 (a few years behind mobile search) Voice search has helped double total mobile searches. Voice search is being mandated by carriers (Verizon/Alltel). Users prefer to use voice search over typed search (65% to 35%) V-Enable invented mobile voice search and hold key patents and technology towards it’s development and deployment * Mobile Marketing Association, August 2006

  4. Search Statistics on Multimodal Approach Case Study I: Tier I Wireless Carrier, USA:Content Search and Shop available on 5 handsets Results: Average searches per user increased from 5 to 18 (3X) 35% of users had never purchased content before. Clear long tail effect [100% of items were searched] 80%users used voice interface for searching Search accuracy increased from50% to 90% Case Study II: Top 10 Wireless Carrier Handsets : Motorola C341 and Kyocera KX13 Product: Ringtones Results: Without VEV-E Technology Purchases from Search 12% 30% Successful searches50% 90% Confidential | Do Not Distribute

  5. Why is Multimodal approach required?

  6. Mobile 411 Solution Mobile 411 combines the convenience of voice 411and the richness of Local Search

  7. Mobile 411: VE Service Definition V-Enable Mobile 411 Solution combines 411 voice interface (and Operator integration) plus the ability to input and receive visual information, results, maps and directions. • Local Search: • Data Applications (Online) • Directory Assistance: • Traditional 411 (IVR/Live Agent)

  8. San Diego, CA Mobile 411 Features and Benefits “Pauline’s Pizza” • FEATURES • Personal & Business Listings • Maps & Directions (GPS Capable) • Get Local Info (weather, sports, etc) • Suggestive Text Input & auto-correction • Save information to phone contact • Roll-over to Operator • BENEFITS • Faster, Easier and Intuitive UI • No dropped calls • Easy to look up number again (saved) • Call now or later • Easy to find locations • Advertising integration can provide free 411 to end-users

  9. V-ENABLE Mobile 411 Cost-Benefit Analysis $.27 /call Cost of Service Easy Feature Rich (maps, directions) GPS $.25 /call Benefit of Service $ Cost/Per Call $.10 /call Easy + Phone # Easy Lower Cost, Satisfied Users Reliable Fewer Refunds Easy + Call Connect <$.10 /call Satisfied Users Reliable Low Cost Less Reliable Satisfied Users Reliable IVR SUPPORTED Mobile 411 OPERATOR ASSISTED OA + SMS (+ $0.02 SMS) Source: V-E Proprietary

  10. Market Overview: Enhanced DA EDA is 25% of Total Rev. 3.5% Pelorus Group, NADA 2004-08

  11. Thank you 5 years of development and commercialization 8 commercial applications with different content types: ringtones/411/mapping/movies.. 7 carrier launches More than 8M searches conducted Extensive Reporting Systems Developer SDK and Developer apps Experienced on Multimodal development and deployment Top 25 companies reshaping mobility- Laptop Mag 6 patents filed, 1 granted Acknowledged by market as best-in-class user interface/experience

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