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Design Fundamentals . COM 365 Newspaper Layout & Design. Four basic principles. Contrast Repetition Alignment Proximity. Contrast. Contrast adds interest Occurs when two elements are different Usually the more contrast, the better Many ways to create contrast
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Design Fundamentals COM 365 Newspaper Layout & Design
Four basic principles • Contrast • Repetition • Alignment • Proximity
Contrast • Contrast adds interest • Occurs when two elements are different • Usually the more contrast, the better • Many ways to create contrast • Large-small, think-thin, etc.
Mike Tyson holds his two-month old son, Miguel, in his dressing room after his fight with Lennox Lewis.
Use more contrast, then it looks planned. 6 pt. The Rules of Life Your attitude is your life. Maximize your options. Never take anything too seriously. Don’t let the seeds stop you from enjoying the watermelon Be nice. 1 pt.
SportsBriefs SportsBriefs SPORTSBRIEFS SportsBriefs
Contrast helps create a center of interest Headline goes in here Headline goes in here
Summary of contrast • Purpose is to (1) create interest and (2) give presentation a focus • Make most important thing big
Alignment • Every item on a page should have a visual connection with something else on the page • Gives order to a page
Ways of aligning text This text is flush left. Some people call it ragged right, or you can say it is left aligned. This text is centered. It is harder to read than flush left text. This text is flush right. Some people call it ragged left, or you can say it is right aligned. This text is justified. It is even on both sides. It can cause problems with word spacing.
James Clark Antique Dealer Centered 321 Main Street Center, IL 62026 (618) 346-5252 James Clark Antique Dealer Flush right 321 Main Street Center, IL 62026 (618) 346-5252
Use grid for alignment Photo Cutline goes here and is aligned flush left like this. Headline goes about here Text
Align cutlines under photos The caption for this photo is set centered as and not aligned to the left with the photo. The caption for this photo is set flush left and is aligned with the left edge of the photo.
Summary of alignment • All page designs should have inner alignments • All elements should be aligned • Purpose is to organize, unify the page • Best way to keep things in alignment is to use a grid
Proximity • Group related items together • Physically move them close together • Items not related should not be near each other • Elements that are intellectually connected need to also be visually connected
Antique Dealer (618) 346-5252 James Clark • Problems • Too many separate elements that all go together • Where do you start, how do you proceed to read all five? 321 Main Street Center, IL 62026
James Clark Antique Dealer • Good points • Nearness of visual elements implies they go together • Page is more organized (white space) • You know where to begin reading, where to end 321 Main Street Center, IL 62026 (618) 346-5252
Summary for proximity • Items related to each other should be grouped • Basic purpose of proximity is also to organize • Easier to read
Repetition • Repeat some aspect of the design throughout the piece • Can be anything a reader will visually recognize • Makes the publication seem like it all goes together
Using same font for headlines Using same size, font, alignment for text, cutlines, bylines, credit lines This means for each story, on each page throughout the paper In a newspaper repetition means:
Summary of repetition • You can have repetition on a single page (headlines) and even more importantly throughout a document (headlines, page numbers, etc.) • Also known as consistency • Makes a publication look like it all goes together
