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SkyWest Strategic Audit

This strategic audit explores SkyWest Inc.'s key success factors, financial analysis, industry attractiveness, historical strategies, implementation plan, contingency plan, and sources of resistance. It provides recommendations to increase customer satisfaction, strengthen safety image, and overcome challenges.

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SkyWest Strategic Audit

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  1. SkyWest Strategic Audit Stefan Johnson Allan Padua Mike Richardson Rachel Sa-Onoy Libby Schuster Clear Vision, Inc.

  2. SkyWest, Inc.

  3. Key Success Factors • Acquire partnerships with major airlines • High customer Satisfaction • Strong safety image • On-time arrivals

  4. Key Success Factors

  5. Financial analysis Net Profit Margin Debt-to-Equity Ratio

  6. Porter’s Five Forces Model Competitive Rivalry (Strong) Buyer’s Bargaining Power (Strong) Supplier’s Bargaining Power (Strong) Availability of Substitutes (Weak) Threat of New Entrants (Weak)

  7. Attractiveness of the Industry Industry as a Whole (Not Attractive)

  8. Historical View of Strategies (Typology)

  9. Problems • Recession

  10. Implementation Plan • Advertiseto Increase Brand Awareness • Member Reward/Incentive Program • Repurchase Shares • Upgrade Technology and Decrease Labor Costs • Improve Flight Portfolio • Increase Fleet in Operation • Seek Out Partners, Absorption of Smaller Airlines • Expand to Division of Low Cost Carriers and Regional Routes

  11. Contingency Plan • Failing Plan: • Immediate Reissuance of stock • Consolidation Though Sale of Weak Branches • Reduce Service (cut out rural areas) • Seek Further Partnerships and Mergers • Company Failure: • File Chapter 11 to Reorganize the Company • Sell Off Assets to Repay Debt

  12. Sources of Resistance

  13. Ethical Implications of Recommendations

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