1 / 27

EN Product Portfolio

EN Product Portfolio. R44 Car Seats Current Certification. The Journey: our Promise and Vision. We promise to deliver products that appeal to and empower your family’s exploration of the world outside. Mom wants the freedom to go out and about with ease, convenience, safety and style”.

ophira
Download Presentation

EN Product Portfolio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EN Product Portfolio

  2. R44 Car SeatsCurrent Certification

  3. The Journey: our Promise and Vision We promise to deliver products that appeal to and empower your family’s exploration of the world outside. Mom wants the freedom to go out and about with ease, convenience, safety and style” • Freedom to explore with baby and operate our products without a second thought Safety. So Simple - lead the industry in every category Style that represents Accessible Design Simple & Streamlined look that is clean and taut. Stylish not Pretentious, Current not Trendy Evenflo Design – Vibrant. Imaginative. Accessible.

  4. AMP™ High Back Boosters • Features: • 2 In 1 Booster Seat – Removable back allows for easy transition to a No Back Booster Seat • FF (High Back): 30 – 110 lbs. • FF (No Back): 40 – 110 lbs. • One Hand Height Adjustment Mechanism • Dual, Integrated, Elastic Cup Holders • Availability: In Production

  5. AMP™ High Back Boosters Crisscross Blue SKU# 31921204IBR Crisscross Red SKU# 31921168IBR Crisscross Green SKU# 31921065IBR Crisscross Silver SKU# 31921203IBR Crisscross Pink SKU# 31921298IBR Crisscross Yellow SKU# 31921217IBR

  6. AMP™ Graphic No Back Boosters • Key Features: • Cool Graphics! – AMP Seats come in a variety of colors and designs!!! • Convenient! – Always accessible elastic dual cup holders for drinks!!! • Easy Cleaning! – Pad removes for machine washing!!! • 3 Fashions Available: Burst (Blue), Retro Flowers (Pink), & Music (Red) • Weight Rating: 40 – 110 lbs. • Height Requirement: 40 – 57 inches tall Music SKU# 34111221IBR Retro Flowers SKU# 341111220IBR Hurricane Blue SKU# 34111042IBR

  7. Maestro Key Features: 22 – 50 lbs. FF 50lbs. Internal Harness Weight Rating! FF (Belt-Positioning Booster): 40 – 110 lbs. Dual, Elastic, Integrated Cup Holders!

  8. Maestro Devon SKU# 31011270IBR Bright Lime SKU# 31011277IBR

  9. R44 Car SeatsSummary of Options High Back Boosters No Back Boosters Maestro

  10. Activity CentersCurrent EN Certification

  11. Individual Discoverywith ExerSaucer Activity Centers

  12. Vision and Strategy Create products that inspire baby’s independence in playing and learning- “I want satisfaction in knowing that my baby’s body and mind are engaged and active”. • Brand positioning that works in harmony with Evenflo re-imagined brand mark and iconography • Relevant to today’s Millennial mom – modern coloration of chassis, soft goods and toys emphasizing learning and development Exercising Body and Mind. • Safety- Ensure a zone of safety for baby and peace of mind for mom. • Learning and Development- Develop toys that expand baby’s learning opportunities during playtime.

  13. Design Strategy • Modern aesthetics • Design form language- Stick out in the crowd • Partnered with world renown design and manufacturing agency in Singapore • Design library of clients includes: Dyson, HP, and many more • Stable & safe chassis ~desired by mom • Age-appropriate “Take with Me” toys with more play value rooted in learning & development (developed in conjunction with the “Child Development Institute (CDI)”) • CDI is recommended by American Academy of Pediatrics and Psychology today • CDI’s website receives 3 million+ annual hits • Organic search results for Child Development: #1 on Google, #1 on Bing, #3 on Yahoo

  14. Design Strategy Development Learning Map SOCIAL EMOTIONAL MONTHS LANGUAGE COGNITIVE PHYSICAL DEPENDENCE CAN SEE & ATTRACTED TO VISUAL PATTERNS RESPONDS TO HUMAN VOICE BEGINS PRIMARY VOCAL SOUNDS EARLY SIMPLE GRASPING SWIPES AT DANGLING OBJECTS FACE & PERSON AWARENESS SMILES! 0 - 3 SMILES AT OTHER BABY’S ANGRY WHEN OBJECTS REMOVED NOTICES SOCIAL RESPONSES STRINGS OF VOCAL SOUNDS VOCALIZES TO TOYS RESPONDS TO SOUNDS OF WORDS NOT MEANINGS OBJECT STIMULUS – MOUTHING & TOUCHING BEGINS TO PLAY WITH OBJECTS FASCINATED SMALL OBJECTS BEAR WEIGHT ON LEGS REACHING AND GRASPING 4 - 6 INTEREST IN NOVELTY EXPLORES PHYSICAL PROPERTIES OF OBJECTS AWARENESS OF OBJECTS BANG OBJECTS TOGETHER PINCER GRASP EXPLORES OBJECTS BY TWISTING, SQUEEZING ETC. LAUGHS AT FUNNY EXPRESSIONS EXPLORES OTHER BABYS IMITATES PLAY IMITATES SOUNDS MAY SAY MAMA-DADA, FIRST WORDS 7 - 9 DISPLAYS CLEAR MOODS PREFERS FAMILY MEMBERS OVER STRANGERS SEEKS APPROVAL PUTS OBJECTS IN CONTAINERS FEEDS SELF W/SPOON COMPLETE THUMB OPPOSITION USES TRIAL & ERROR IMMITATION INCREASES SEARCHES HIDDEN OBJECTS LEARN WORDS & GESTURES IMITATES INFLECTIONS & FACIAL EXPRESSIONS 10 - 12 RECOGNIZES SELF IN MIRROR REMEMBERS LOCATION OF OBJECTS MAKES STACKS, STRUCTURES POINTS w/INDEX FINGER P/UP SMALL OBJECTS w/THUMB & INDEX FINGER TURNS PAGES IMITATES HOUSEWORK EXPLORES REACTIONS TO OTHERS NO OR LITTLE SHARING POINTS TO NAMED OBJECTS INCREASED VOCABULARY HUMMING AND SINGING 13 - 18 LIKES TO MANIPULATE OBJECTS – PILE, KNOCK DOWN, EMPTY, POKE, LUG - TURN AND SCREW MOTIONS, STRING LRG. BEADS INDEPENDENCE LIKES RHYMING GAMES REPEATS WORDS OR PHRASES NOTICES SMALL OBJECTS & SOUNDS SIMPLE SORTING, MATCHING BEGINS PRETEND PLAY IMAGINATION DEVELOPS PARALLEL PLAY POINT OUT SHAPES, COLORS, OBJECTS 19 – 24+

  15. Design Strategy Learning & Development Criteria: INFANT TODDLER ~Scores 1 “Fun Learning Activity” per Design Criteria

  16. Stationary Activity Centers Stationary Jumpers ™ *All Exers have “Take With Me” Toys, 3-Position Height Adjust, Machine-Washable Seat Pad

  17. Exersaucer® Mega™ Beach Baby • Rock, Spin, Bounce • Increased play value in toys “Take with Me” • 9 Developmental Milestones • Increased toy functions through Learning and Development • 3-position height adjustment • Removable machine washable seat pad • Fun Beach theme Model No. 61611369 Beach Baby

  18. Exersaucer ® Mega™ Around Town • Learning and Development focused • Product credentialing (CDI) • Bounce - more visual cues • Increased play value in toys “Take with Me” • 3 – position height adjustments • Removable, machine washable seat pad • Fun, friendly theme • EXCLUSIVE to Target in USA Model No. 61611312 Around Town

  19. Jump and Learn™ My First Pet • Jump with Stability • 41 Fun Learning and Development Activities • Increased play value in toys “Take with Me” • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toy • EXCLUSIVE to Wal-Mart in USA Model No. 61711227 My First Pet

  20. Jump and Learn™ Safari Friends • Jump with Stability • 41 Fun Learning and Development Activities • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toy Model No. 61731197 Safari Friends

  21. Jump and Learn™ Jungle Quest • Jump with Stability • 41 Fun Learning and Development Activities • Balance ball mat for added bounce and promote stability & agility • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toys Model No. 61731198 Jungle Quest

  22. Jump and Learn™ Jam Session • Jump with Stability • 41 Fun Learning and Development Activities • Balance ball mat for added bounce and promote stability & agility • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toys/ toy bar with “Smart” functions Model No. 61731199 Jam Session

  23. Jump and Learn™ Safari Friends • Jump with Stability • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toy SKU# 61721197A

  24. Jump and Learn™ Jungle Quest • Jump with Stability • “Yoga” ball mat for added bounce and promote stability & agility • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toys SKU# 61721198A

  25. Jump and Learn™ Jam Session • Jump with Stability • “Yoga” ball mat for added bounce and promote stability & agility • Increased play value in toys “Take with Me” • Increased toy functions through Learning and Development • 3 – position height adjustments • Removable machine washable seat pad • Product credentialing (CDI) • Fun learning activities • Electronic toys/ toy bar with “Smart” functions SKU# 61721199A

  26. Jump & Learn™ vs. Fisher Price ExerSaucer Jump and Learn Face-Off

  27. EN Activity CentersSummary of Options Exersaucer Jump and Learn

More Related