Question 3 What kind of media institution might distribute your media product and why?

1. Question 3What kind of media institution might distribute your media product and why? Hooker By Zoe Markwick

2. Mainstream film consists of… Big budget; involves a lot of investment and BIG money. Star Power, casting well-known actors & actresses to attract a wider range of audience. For example if you went to see Quentin Tarantinos Pulp Fiction (1994) and admired Uma Thurman’s performance, you would more likely want to see her in the upcoming Kill Bill Vol.1 (2003). The same goes for Directors, if you liked Quentin Tarantinos Inglorious Bastards then would be more likely to go and see his new movie Django Unchained (2013). Including content in which reaches out to a mass audience and highlighting niche interest groups; attracting a worldwide audience. Normally mainstream films will stick to a simple narrative structure; however they tend to make that up by using special effects and techniques that will keep the audience entertained. For a film to have high production values is vital, when creating a high budget film. Quality is essential, and finding the right crew that offer a diverse range of skills in their area, from the editing, sound, lightning, camera work to all crew working on the film. They say the marketing is the most important part when releasing a film. High marketing campaigns are used to create as much recognition as possible, distribution companies ensure that these campaigns are reached to audiences, where communication and advertisement is seen most. From online viral technology, billboards, posters, merchandising, trailers (that are shown in cinemas, TV, radio), preview screenings, teaser trailers, social media, publicity, premiers, events & award ceremonies. Mainstream Films

3. Independent films consist of… Low budget less will be spent, extra careful with costs. New emerging talent, casting will include actors & actresses who will be introduced in their first film. Including content, in which reaches out to a more niche audience. No expensive special effects, characters and narrative drive the film; I could include a more interesting, complex or unusual storyline. The production values are low for independent films as they are run on a very tight budget. Again marketing an independent film is very limited and rely more on viral marketing, social networks, websites, niche media texts but she also have a chance to gain recognition through film festivals, events & awards. Successful independent film… Mad max Budget- $400,000 Made over $100 million worldwide It was distributed by then Roadshow Entertainment (now Village Roadshow Pictures) . Independent Films Independent film exhibitions include independent cinemas such as The Dyke Of York in Brighton, Art Houses, short showing timing in certain locations and independent film festivals such as the Sundance festival.

4. Our Film: Hooker • I think our film falls into the Independent films category. My reasons are down to the fact that we didn’t need any expensive special effects to make our film more appealing. I feel we have created an interesting plot that will keep the audience hooked. • The company I believe could take this film on and work with is Vertigo Films. This is because they specialise in genre-driven film, which is low budget and have distributed many British independent films since 2002 some such as, London to Brighton (2006) and Pusher (2012) both crime thrillers, both share similar parts of narrative; both involve drugs, prostitution, violence, the criminal underworld. And so I think our film Hooker would fit well within films like these.

5. Independent Film Festivals & Awards in the UK There are many independent film festivals and award ceremonies in and around the UK. • British independent film awards (BIFA) • Raindance film festival • Edinburgh international film festival (EIFF) • CINECITY Brighton film festival • Cambridge film festival • The End of the pier International film festival

6. How would you use digital technologies, web 2.0, social networks to promote and distribute your film and why? • We can prepare early screenings where we show our film for only a few days, to get feedback from the audience. • Create an interactive website where we include posters, sneak peeks, interviews with the cast, and video diaries of filming days which we can post onto our own YouTube channel. • Promoting the film by booking cast interviews for film magazines, talk shows to a larger audience. • Promote screenings around the UK film festivals; it gives us the chance to showcase our film in front of a particular audience and for the film to gain recognition. • Create film pages on various social networks such as, facebook, twitter, instagram, fickr, tumblr etc.