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Aaron Lum – Woolworths Graduate

Aaron Lum – Woolworths Graduate. Presentation to Gilroy College October 2011. My Career. Gilroy College – 2007 College Captain University of Western Sydney – 2007 – 2011 Bachelor of Business and Commerce (Marketing/Property) Norwest McDonald’s – 2004 - 2010 Started @ 14 years 9 months

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Aaron Lum – Woolworths Graduate

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  1. Aaron Lum – Woolworths Graduate Presentation to Gilroy College October 2011

  2. My Career • Gilroy College – 2007 • College Captain • University of Western Sydney – 2007 – 2011 • Bachelor of Business and Commerce (Marketing/Property) • Norwest McDonald’s – 2004 - 2010 • Started @ 14 years 9 months • Did management while at university • Woolworths Kings Langley – 2010 • Woolworths Limited – Present • Logistics • Store Replenishment • DC Replenishment • Woolworths Graduate – 2012 - 2014

  3. Woolworths Limited as a Business • Selling goods or providing a service? • Goods • Example: Supermarkets & Big W • Services • Example: Everyday Mobile, Insurance, Everyday Money

  4. Woolworths Limited as a Business • Type of industry • Retail • Private or Public Company • Publically listed company • ASX Code: WOW Employees • Total – 188,065 • Australia – 168,721 • New Zealand – 19,167 • Hong Kong and India – 177

  5. The Woolworths Consumer • Our main purchaser/consumer • Woolworths Limited has a diverse business mix which including supermarkets, liquor, fuel, general merchandise, consumer electronics, hotels, home improvement and financial services • Each of the companies brands has its own target market • Example: Big W targets young families and offers discounted everyday items. • Example: Dan Murphy’s caters for consumers who are price conscious and who may need a specific product. Woolworths Liquor on the other hand targets those who prefer the convenience of shopping for their groceries and liquor needs in the one place.

  6. Promotional Mix • Advertising • Television, Billboard, Print ads, catalogues, in-store displays, radio

  7. Promotional Mix • Public Relations/ Corporate Image • Online/Technology

  8. Business Functions of Woolworths Supermarkets • Marketing/Sales • Buying and Marketing teams • Separated into categories such as produce, fresh, private label • Each of these teams is responsible for their promotions, shelfing, variants of products etc. • Each team liaises with vendors • Each team works closely with the marketing department to organise advertising • Data is analysed by each team to look into things like effectiveness of a certain sale or the sale of a certain product in a certain area

  9. Business Functions of Woolworths Supermarkets • Operations • Replenishment teams • Look after the store replenishment and warehouse replenishment • Store operation teams • Look after the day to day running of stores and the procedures behind them • More on this later • Finance • Much of this is done in store and with area managers around the country • The company itself has its own large finance department which controls the finance auditing and reporting of the company

  10. Business Functions of Woolworths Supermarkets • Human Resources • $63 Million was spent in 2010 on training and development • Includes things like actual training, in-house courses, further tertiary education and graduate programs • Human Resource teams are very large • Scattered locally throughout Australia and then in the corporate offices • Source employees internationally but also hirer within

  11. Focus on Operations • Operations Strategy • To deliver to customers the best shopping experience each and every time • To be as efficient as possible and to ensure it is done safely • Quality Management • At every stage of the operations product quality is kept at its highest • Quality is checked before the Woolworths buyer decides the product is right for our store • Checks are made on sample products as they arrive in our warehouses and stores. Example: Tin can’s are weighed at random in store to ensure they weigh what they are supposed to weigh

  12. Focus on Operations • Key Operations Functions • Buying • Decides which products to sell in our stores • Organises which promotions will be on which lines • Decides the price point of the product and shelving location • Replenishment • Maintains the ordering and stock levels • Marketing • Ensures that the correct promotions are given higher exposure • Puts together the catalogues • Coordinates local marketing • Logistics • Ensures DC’s are operating as efficiently as possible • Organises transportation

  13. Focus on Operations • Getting products to the stores

  14. Questions

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