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Michael Murphy, Gwynneth Davidoff, Jing Li, Michael Sullivan

What 2 Do?. Michael Murphy, Gwynneth Davidoff, Jing Li, Michael Sullivan. Agenda. Problem and Solution Personas Scenarios & Lo-Fi Prototype Demo Takeaways. The Problem. Finding and deciding on activities. Cities are big places. Out of the way activities.

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Michael Murphy, Gwynneth Davidoff, Jing Li, Michael Sullivan

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  1. What 2 Do? Michael Murphy, Gwynneth Davidoff, Jing Li, Michael Sullivan

  2. Agenda • Problem and Solution • Personas • Scenarios & Lo-Fi Prototype • Demo • Takeaways

  3. The Problem • Finding and deciding on activities. • Cities are big places. • Out of the way activities. • Decision making can be annoying in groups.

  4. The Solution • An application which throws out ideas, gives you a place to start, and helps you discover what is out there. • More importantly, it helps determine WHAT 2 DO!

  5. Who Would Use This? • Dashing young men and women like these two:

  6. Who Would Use This? Part 2 • Our lovely personas.

  7. Where Would It Be Useful? • When you're in the city (or an unfamiliar place) it can be difficult to find things to do.

  8. Lo-Fi Prototype Scenarios • You’re in the city, and don’t know what there is to do. You have distance and monetary constraints and want to find something to entertain you. You open W2D with your profile already set up and attempt to find something to do. • Same as above, but without a profile. • Setting up a profile.

  9. Learning From Paper

  10. Enough Talk! Lets see it in action!

  11. Some Lessons Learned • Prototyping Platform • Redesign of our Main and Preferences pages. • Reimagining our product name.

  12. Thank you! Questions?

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