Nicholas Corti Young Oh Christine Son Michael Sullivan

1. PROMOTIONS Nicholas Corti Young Oh Christine Son Michael Sullivan Professor Provost BUSN 1115 September 23, 2012

2. Product Description • Coming up with promotional projects to advertise TJX companies • Widening customer base of TJX companies • Ads on the web/media • Reporting • Present them to market

3. Why Us? • We’re small, smart, and efficient • Innovative Ideas • Fresh advertising • We are direct in targeting our target market for TJX

4. Market Analysis • Projects focused on college students. • Price and fashion conscious students. • Dorm shopping is a 50 billion dollar industry. • Huge market potential to tap into. • Estimated 250,000 students just in the greater Boston area.

6. Detailed innovative ideas Small and flexible Analyzing consumer preferences in the market Emerging company Face large competition with other established marketing companies SWOT Analysis Online/social advertising has huge potential, ever-growing. Opportunity to attract to TJX companies many more customers Without funding, will never be able to expand Social Media Bubble -not very secure

7. Competition • For our first year, two main competitors. • Bed Bath and Beyond - $9.4 billion dollar revenue in 2011. • One of the main retailers for dorm goods in the United States. • Target - $70 billion dollar revenue in 2012. • Difficult to settle into the market as there is constant competition.

8. Financial overview • The main cost incurred will come from the partner’s salaries • General advertising: Social Media promotions • Outsourcing for our advertising • Printing Banners, Flyers... • T-shirts • Miscellaneous supplies • Cost of the two main projects, Treasure Hunt and Marshall’s U • Buses for transportation for Marshall’s U • Locations for the treasure hunt

9. Financials in Brief

10. Progress • Year 1 • Marshalls U • Urban Treasure Hunt • General Advertising: Web Promotions (Twitter, Facebook, etc.) • Year 2 • Marshalls U (expanded) • Urban Treasure Hunt (expanded) • General Advertising: Web Promotions (Twitter, Facebook, etc.) Year 3 • Marshalls U (expanded) • Urban Treasure Hunt (expanded) • General Advertising: Web Promotions (Twitter, Facebook, etc.)

11. Sample Project I: Urban Treasure Hunt

12. Project: Treasure Hunt • Treasure Hunt around Boston showcasing key features and qualities of TJX companies • The treasure hunt will reiterate TJX’s treasure hunt experience in their stores • Will specifically advertise select products from Marshalls and Home goods that best illustrate their product lines

13. Project : Treasure Hunt • Targeted towards the many universities around Boston • Many teams from different universities will compete to win the race • With the goal of extending TJX’s customer base to College Students

14. Brief Overview • Will be highly publicized in the media • Will be annual event • Many incentives throughout the race, gift cards, free products… • Will start only in Boston to see it’s result • Will put the TJX companies in the spotlight of the City • Special Events

15. Target Market

16. Project II: Marshall’s U • Marshall’s College Night Out • Transportation provided from major Boston College to the nearest Marshall’s • Free food • A DJ • Raffles for promotional gift cards • Happens once a year during the fall semester

17. Marshall’s U Aims to: • Add the collegiate demographic to the TJX market • Compete with Target • Make Marshall’s known as the go-to store for dorm goods • Advertise the off-price retailing Marshall’s is known for

18. Marshall’s U Evidence: • There are about 250,000 college students in Boston • On average people spend 900-1000 dollars on dorm shopping for college • Transportation is difficult for college students so it being provided is an incentive • Marshall’s off-price retailing is ideal for a college student’s budget

19. Human Resources

20. “We were able to seize the day,’’ - TJX Chief Executive Carol M. Meyrowitz - http://northeasternpromotions.weebly.com/