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Topic: “Ways to grow your own golf travel business”. Who am I? Jim Long, Director of PGA Relations, jlong@golfbreaks.com. Top 3 Tips: Test the water…market research Set up your own business Align yourself with a specialist golf travel operator. My Tip # 3 .
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Topic: • “Ways to grow your own golf travel business” Who am I? Jim Long, Director of PGA Relations, jlong@golfbreaks.com • Top 3 Tips: • Test the water…market research • Set up your own business • Align yourself with a specialist golf travel operator
My Tip # 3 Test the water…market research Trial a variety of golf travel products on your members Pro-Ams, golfing holidays, tuition group trips Work out best marketing tools available to you Align yourself with specialist golf travel operator
My Tip # 2 Set up your own business Office facilities at home / Pro shop Support staff (partner / assistant Pro) Packages/admin – use a specialist golf travel operator Website – your online brochure Communication channels – email, phone, fax Marketing Register your own company
My Tip # 1 Align yourself with specialist golf travel operator Access to choice – worldwide destinations and venues Use their buying power to get you the best package prices Let them take care of all the booking admin/hassles Ensure they are reputable and well established Safe pair of hands – you cannot afford to upset your members!
Summary Test the water Set up your own golf travel business Align yourself with a specialist golf travel operator www.golfbreaks.com/pgapro/ +44 (0)1753 206090