1 / 106

WAPA Interim 2 August 2007 Vilnius

WAPA Interim 2 August 2007 Vilnius. Introduction. Welcome by Pierre Peres WAPA CHAIRMAN 2007-08 Information from Philippe Binard WAPA SECRETARIAT Approval minutes Berlin Antitrust declaration. Opening by Chairman. Agenda. Apple and pear international market situation:

oriel
Download Presentation

WAPA Interim 2 August 2007 Vilnius

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WAPA Interim 2 August 2007 Vilnius

  2. Introduction • Welcome by Pierre Peres • WAPA CHAIRMAN 2007-08 • Information from Philippe Binard • WAPA SECRETARIAT • Approval minutes Berlin • Antitrust declaration

  3. Opening by Chairman

  4. Agenda • Apple and pear international market situation: • Northern hemisphere • Southern hemisphere • Development apple standards • Maturity criteria • Variety list • CODEX • Climate change • Developments debate • Overview recent studies • Information from members • State of play active substances • Developments promotion activities • Overview recent scientific studies • Global pear situation • A.O.B.

  5. International apple and pear markets: review

  6. Northern Hemisphere stocks EU

  7. Northern Hemisphere stocks EU

  8. Northern Hemisphere stocks USA

  9. Northern Hemisphere stocks USA

  10. Southern Hemisphere crop estimates Consolidated figures Apples Pears

  11. Southern Hemisphere exportsApples

  12. Southern Hemisphere exportsApples

  13. Southern Hemisphere exportsApples

  14. Southern Hemisphere exportsApples

  15. Southern Hemisphere exportsApples Exports to the EU up to week 29

  16. EU License monitoring system

  17. EU License monitoring systemComparison with SHAFFE data (w 29)

  18. Southern Hemisphere exportsPears

  19. Southern Hemisphere exportsPears

  20. Southern Hemisphere exportsPears 284.005 233.668

  21. Southern Hemisphere exportsPears 83.816 71.918

  22. International apples and pears markets • Discussion • Quality of information exchange: • Northern hemisphere stocks (monthly) • International trade update (2-weekly)

  23. Developments Apple standard

  24. Climate change

  25. Climate change - introduction

  26. Impact of food on climate change Responsible for 20-30% of GHG emissions

  27. Impact of food on climate change • Livestock => 8-10% UK GHG emissions • Fruit and vegetables => 2,5% UK GHG emissions Source: Fruit and vegetables & UK greenhouse gas emissions: exploring the relationship, Tara Garnett, Centre for environmental strategy, University of Surrey, 2006

  28. Reducing the impact on climate changeTechnology options Recommendations University of Surrey • Agriculture: plant breeding; better nutrient use; alternative fuel sources for greenhouses • Transport: modal shift, efficient supply chains; cleaner fuels (in future years) • Refrigeration: 20-50% efficiency savings possible; novel technologies including non HFC refrigeration, trigeneration (increases efficiency from 38% to 76%). • Packaging: lightweighting, alternative materials, ambient storage packaging • Retailing: massive scope for improvements in lighting and refrigeration; renewables • Domestic: energy efficient appliances, visible energy metering Source: Fruit and vegetables & UK greenhouse gas emissions: exploring the relationship, Tara Garnett, Centre for environmental strategy, University of Surrey, 2006

  29. Reducing the impact on climate changeChanges in behaviour Recommendations University of Surrey • Changing the balance of what we eat • Less meat & dairy - lower down on food chain • Seasonal field grown foods (less storage, heating & transport) • Domestic seasonal when possible • Elsewhere seasonal when not • Not eating certain foods • Avoiding hothoused/air freighted produce • Reducing dependence on cold chain • Robust foods (including less processed) • Frequent non car based shopping / frequent turnover of food • Eat what we buy, soon after we’ve bought it • Accepting variability of quality and supply • Redefining quality • Accepting different notions of quality • Accepting more variability Source: Fruit and vegetables & UK greenhouse gas emissions: exploring the relationship, Tara Garnett, Centre for environmental strategy, University of Surrey, 2006

  30. Making the consumer awareFood miles: Another inconvenient truth? • Recent developments particularly in UK • Farmer unions and NGO pressures • Food transport 25 % of HGV km in the UK • Half of food-vehicle miles are driven by cars to and from the shops • Direct environmental, social & economic costs of food transport = 9 billion £/year(50% related to domestic congestion) • Mode, timing, location and efficiency of food transport as important as distance travelled !

  31. Making the consumer awareCarbon footpint: the way forward? • Carbon footprint encompasses life cycle, but what about: • Health issues (reduced consumer choice) • Development issues (Fair Trade) • Other environmental issues (pesticide use,water use, ...) • Effects increased local production(land use, domestic congestion)

  32. Making the consumer awareCarbon labeling initiatives • Retailer initiatives (UK) • air freighted produce, carbon calorie counter • National initiatives (UK) • Development Publicly Available Specification • Consultation on ban air freighted organic produce (Soil association) • EU perspective • Revision food labeling directive • Sustainable consumption & production action plan • Inclusion in Ecolabel scheme? • Virtual water content (water scarcity)

  33. Making the consumer awareCarbon labeling initiatives • Complexity for F&V vs FMCG • Product variety (20+ apple & pear segments) • Different origins and transport modes • Different production methods (organic, ...) • Different times of consumption (cold storage) => Weekly changing values ! • Risk for consumer label fatigue >< succes energy use label household appl. • At retail level carbon footprint could be used in purchasing policy to meet corporate social responsibility goals • Suppliers will have to come up with their efforts ... ... in partnership with NGOs?

  34. The case for apples & pears • No worries about airfreight, greenhouse, waste • Refrigeration and transport are main GHG hotspots • Several studies on apples (although difficult to compare) • No studies on pears, although magnitude expected to be comparable to apples • Studies will be made available on WAPA-website

  35. Apples compared to other fruitsCase study swedish market Source: Food and life cycle energy inputs: consequences of diet and ways to increase efficiency, Carlsson-Kanyama et al., Ecological Economics 44 (2003): 293-307

  36. Domestic vs imported applesCase study UK market Source: Milà i Canals L, Cowell SJ, Sim S, Basson L (2007): Comparing Domestic versus Imported Apples: A Focus on Energy Use. Env Sci Pollut Res 14 (5) 338–344

  37. Domestic vs imported applesCase study UK market • Origins: EU1 (UK), EU2 (IT), NZ and Other Southern Hemisphere • Focus on variation in energy use for apple cultivation in different countries and timing of consumption, hence need for cold storage >< transport • Apple cultivation: 0,4-0,7 MJ/kg in NZ, 0,4-2,0 in others • Storage loss 5% after 4 months to 25% after 10 months • Similarities in energy use during SH season • Generally higher energy use for imported apples in NH season • Where does this leave intra-NH trade? • Impact of conserving agents on storage loss (1-MCP)?

  38. Assessment of the apple supply chainCase study UK market Only Transport life cycle ! Local Homegrown USA UK Source: Jones, Environmental Assessment of Food Supply Chains: A case study of dessert apples. Environmental Management 30 (4), 2002.

  39. Information from members

  40. State of play active substances • Successor 91/414 (Placing on the market) • Directive on sustainable use of pesticides • Quantitative reduction targets! • MRL-harmonisation => 3rd quarter 2008 • Review process active substances => ending 2008

  41. State of play active substances • Non-inclusion of Carbaryl in annex I of 91/414/EC published • Growers won’t be able to use Carbaryl after 21 Nov 2008 • Alternative 6-Benzyladenine (BA) • Globaryll, distributed by Globachem Authorised in BE, DE • MaxCel, distributed by Sumitomo (SCAE) • Alternative 1-Naphthaleneacetamide (NAA/NAD) • Amid-Thin, distributed by Nufarm • No alternative as effective as Carbaryl, research ongoing ! Considerable hand thinning remains necessary!

  42. Promotional projects • Presentation EU co-financed program in FR, IT & NL • Other news from members

  43. EUROPEAN APPLE PROMOTIONAL PROGRAMME 2007-2010 France - Italy - Netherlands

  44. INTRODUCTION Product : fresh apples. Target : 3 European markets : France, Italy and the Netherlands.

  45. INTRODUCTION Context : - At a European level, there is now a general awareness regarding the increase of obesity among adults and children and the need to promote a healthier lifestyle. - In European countries, consumers do not eat enough fruits and vegetables, due to several factors : insufficient knowledge, lack of accessibility and convenience, competition of unhealthy snacks, increase of meals taken outside. - Eating not enough fruits and vegetables has a bad impact on health and various bodies have recently developed campaigns to boost F&V consumption. - Increasing importance of the workplace as number of hours spent in the office keep rising. This is a good place to stimulate the consumption.

  46. INTRODUCTION In France, the PNNS (Programme National Nutrition Santé) encourages the consumption of at least 5 F&V every day. INTERFEL (Interprofession des Fruits et Légumes frais) also promotes the consumption of F&V from 5 to 10 per day and more recently, has developed the concept that “half of the plate” should be F&V. In Italy, INRAN (National Institute for Research on Food and Nutrition) regularly publishes Guidelines for Healthy Nutrition (last version: 2003). Furthermore, a 5-a-day program has been developed in 2003/2006 by UNAPROA (National Union of Fruit and Vegetable Producers), under the label “5 colors of wellness”. In the Netherlands, the Dutch promotion office for fruits and vegetables promotes the consumption of F&V.

  47. PRODUCTION Apple production is important in Europe, representing a total volume of 6.6 million tons in 2006 (Prognosfruit) in the EU-15 and 9.5 million tons in the EU-25. Production in Italy, France and the Netherlands : Italy : 1.949.000 tons France : 1.584.000 tons Netherlands : 347.000 tons -------------------- TOTAL 3.880.000 tons

  48. STRENGTHS of APPLES Apples have many strengths to be highlighted : - Large range of varieties (from the sweetest to the most acid) with a huge range of flavors, - Enjoyment - Large possibilities of uses (raw or cooked, in cold or hot dishes, in sweet or salty preparations, at or out of home, etc…) - Healthy facts (balanced diet, fibers, anti-oxidants, cardiovascular protection…) - Accessibility, convenience.

  49. GOALS TARGET GROUPS To develop consumption of apples in Italy, France and the Netherlands especially among the low-consumers category - young adults (18-35 years old) - middle age adults (35-50 years old) - children and teenagers

  50. STRATEGY - Increase frequency of consumption among the low consumers MESSAGE - Good fruit, easy to consume every day (the frequency has to be highlighted), - Huge range of varieties, and large possibilities for different type of consumption, - Highlighting the beneficial effect of a well-balanced diet, where consuming apples is the primary point, - Easy in-between consumption (snacking)

More Related