1 / 13

Designing for Diversity: Understanding the Abby Persona

Learn about personas and why designing for people different from you is crucial. Explore the Abby persona as a tool for enhancing user-centered design processes. Discover Abby's risk attitude, learning style, information processing, and motivations. Utilize Abby in heuristic evaluations to identify and address design problems effectively.

orlandop
Download Presentation

Designing for Diversity: Understanding the Abby Persona

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Personas

  2. The user is Not Like Me • People are different • Must learn to design for people not like you

  3. What is a persona and what makes them work • Persona = a “fake person”. • Like “Abby” (slide 5). • Old human skill: • Build “executable” model of another person • We do it as soon as we meet someone. • Even with actors. • Even with characters in books.

  4. Our persona is Abby • Personas help CSists design for someone other than themselves. • In here, use Abby persona together with analytical methods … • …like Heuristic Evaluation or Cognitive Walkthroughs… • …to find problems with your “patient”.

  5. abby

  6. abby-Self-Efficacy • Attitude toward Risk:Abby rarely has spare time. So she is risk averse about using unfamiliar technologies that might need her to spend extra time on them…. • …

  7. Facet #1: Risk

  8. Abby: tinkering/ways of learning tech • Learning: by Process vs. by Tinkering: Abby leans toward process-oriented learning, e.g. ... step-by-step processes, … how-to videos, etc. She doesn't particularly like learning by tinkering with software. • Information Processing Style: … comprehensive… gathers information comprehensively to try to form a complete understanding of the problem before trying to solve it.

  9. Information Processing • Comprehensive vs. Selective [Meyers-Levy] • “Everything first” vs. “Depth first” • In batches vs. Highly incremental • Here’s what it looked like in a sensemaking study…

  10. Information Processing [Grigoreanu] • Example (Selective top, Comprehensive bottom):

  11. abby-Self-Efficacy … comfortable with technology she uses regularly, but… • Computer Self-Efficacy:Abby has low confidence about doing unfamiliar computing tasks … and she often blames herself for problems … • …

  12. abby: motivations Motivations: • …to accomplish her tasks. She learns new technologies if & when she needs to, but prefers … methods she is already familiar and comfortable with, to keep her focus on the tasks …

  13. How you’re using Abby • You’ll customize the Abby persona to use with a form of Heuristic Evaluation to find problems with your prototype.

More Related