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How Does a Travel Trip Affect Tourists’ Life Satisfaction?

How Does a Travel Trip Affect Tourists’ Life Satisfaction?. Professor: Dr. Chung Student: 碩專應英一甲 na0c0017 楊玉玲. Topic. How does a travel trip affect tourists’ life satisfaction? Journal of Travel Research

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How Does a Travel Trip Affect Tourists’ Life Satisfaction?

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  1. How Does a Travel Trip Affect Tourists’ Life Satisfaction? Professor: Dr. Chung Student: 碩專應英一甲 na0c0017 楊玉玲

  2. Topic How does a travel trip affect tourists’ life satisfaction? Journal of Travel Research Authors: M. Joseph Sirgy, P. Stephanes Kruger, Dong-Jin Lee, and Grace B. Yu

  3. Literature Review - 1/2 Lengkeek (2001, p.173) - Tourism colours the world, making it sometimes appear as if a pot of paint has been spilled, allowing that one universal hue to seep everywhere.

  4. Literature Review - 2/2 London, Crandall, and Seals (1997) - a large-scale survey to investigate the influence of leisure satisfaction(compare to job satisfaction) Andrews and Withey (1976); Campbell, Converse, and Rodgers (1976); Diener (1984) Sirgy (2002) - the bottom-up spillover theory of subjective well-being - life satisfaction is functionally related to satisfaction with all of life’s domains and subdomains

  5. Motivation To develop a model describing how positive and negative affect associated with specific experiences of a travel trip influence tourists’ overall sense of well-being (life satisfaction) - social life leisure/recreation family life love life arts/culture work life self health/safety financial life spiritual life intellectual life culinary travel life

  6. Research Question 1. Does the incidence of positive affect resulting from a trip in the context of a particular life domain impact overall life satisfaction more than the lack of incidence of negative affect? 2. How does satisfaction with tourism services affect tourists’ life satisfaction?

  7. Methodology – 1/3 First study - Qualitative - to identify specific sources of positive and negative affect generated by the most recent tourist trip experience in the context of various life domains Second study - Survey - to test the model in a formal manner

  8. Methodology – 2/3 First study – Interview - 40 in-depth interviews (21 ~ 52 years old, 6 men and 34 women) - two graduate students trained in qualitative research - interviewees expressed positive and negative affect in relation to 13 life domains - ask with a further probe (why…?) - each interview lasted 30 minutes

  9. Methodology – 3/3 Second study – Survey (N=264) - a total of 300 questionnaires 264 completed questionnaires are used - randomly intercepted at five different shopping mall/centers - by trained graduate students (field workers)

  10. Results – 1/6 Figure 1. Capture the sense of well-being impact of travel and tourism (Study 1) - Tourism well-being guided by bottom-up spillover theory - Describes how tourist-related events contribute to positive and negative affect in various life domain

  11. Results 2/6 Table 1. Sources of Positive/Negative Affects (Study 1 Results) Life Domain / Sources of Positive Affect / Sources of negative Affect Social life Meeting new peopleNot having enough time with new friends to get to know them better Spending time away Lacking enough personal time from home and family and space because of accompanying persons

  12. Results 3/6 Table 2. Hypotheses Testing (Study 2 Results)

  13. Results 4/6 Table 3. Measures of Life Domain Satisfaction (Study 2) Indicate your satisfaction or dissatisfaction you felt in these various life domains towards the end of the trip and its immediate aftermath using the following scale: “Very dissatisfied” 1 2 3 4 5 6 7 “Very satisfied” •Satisfaction with social life (social well-being): “My social life (how I feel about friends, people I met, people I socialized and partied with)”

  14. Results 5/6 Table 4. Life Satisfaction Measure (Study 2) The second measure of life satisfaction involved the following five items: 1. Overall, my experience with this trip was memorable having enriched my quality of life. 2. My satisfaction with life in general was increased shortly after the trip. 3. Although I have my ups and downs, in general, I felt good about my life shortly after the trip. 4. After the trip I felt that I lead a meaningful and fulfilling life. 5. Overall, I felt happy upon my return from that trip. Responses to these items were captured using 7-point rating scales varying from “No, not at all” to “Yes, very much so.”

  15. Results 6/6 The in-depth interviews are summarized in Table 1 - Identify life domains are influenced by a tourist trip - Hypotheses related to each life domain Hypothesis-testing results are summarized in Table2 ,Figure 2 - The self domain are both failed to provide support for hypothesis

  16. Discussion Positive affect - social life, family life, love life, arts and culture, work life, health and safety, financial life, spiritual life, and culinary life Negative affect - health and safety, and self Use the findings - to design specific programs and services

  17. Thank you for listening

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