160 likes | 254 Views
Pre-order Does it fly?. Inflight Service – Facts & background. Travel Retail specialist Concessioner Distributor Channels Airlines Ferry Lines Airport Shops Turnover ca € 200 million Ca 350 employees. Customer portfolio 2010. Pre- O rder Process. Pre-flight Marketing.
E N D
Pre-order Does it fly?
Inflight Service – Facts & background • Travel Retail specialist • Concessioner • Distributor • Channels • Airlines • Ferry Lines • Airport Shops • Turnover ca € 200 million • Ca 350 employees
Pre-Order Process Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Pre-flight Marketing & Sales • Catalogue • Webshop • E-mail • SMS Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Order process • 700.000 orders • 50% Internet • 30% collected onboard • 15% telephone • 5 languages • Sales opportunity Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Operations Customer Order • Flight Schedule Seating • Catering Operations EU Legislation • Quotas Country Legislation • Airport Location Security Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Distribution • 15.000 flights • 57 Nordic Airports • Flights departing “24/7 – 365” Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Post-flight Marketing • Customer Service & Claims Handling • Butalmost no needas service is… …99,3% correct! Pre-flight Marketing Pre-flight Sales Order process Operations Distribution Post-flight Marketing 60-30 daysbefore flight 30-4 daysbefore flight 4-2 daysbefore flight 5-60 daysafter flight
Pre-Order – Inflight Service, facts • 9 airlines • Over 1 million catalogues • 4 Nordic countries • 700.000 orders per year • Average order value € 100 • 1,1 million pieces of P&C • 500.000 liters of whisky
Pre-Order – Nordic Charter Airline, facts • 70% of Retail Turnover • 80% penetration • (of bookings) • Attractive Partner • Complete shopping concept • Market standard in Nordics
Does it fly? -Yes!And now it sails…