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THOUGHT

LEADER. SHIP. THE. THOUGHT. BRAND. CALLED. YOU. Deep understanding of subject area. You’ve got something to say about it. What is it?. “Tell me something I don’t already know.”. Thought Leadership. Traditional Way of Becoming Thought Leader. Thinking. Speaking. Skills. Writing.

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THOUGHT

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  1. LEADER SHIP THE THOUGHT BRAND CALLED YOU

  2. Deep understanding of subject area You’ve got something to say about it What is it? “Tell me something I don’t already know.” ThoughtLeadership

  3. Traditional Way of Becoming Thought Leader Thinking Speaking Skills Writing ThoughtLeadership

  4. New Way of Becoming Thought Leader Thinking Speaking Skills Writing ThoughtLeadership

  5. The New Big Difference The Platform Skills What is Your Platform? ThoughtLeadership

  6. The Traditional Way Authoring a book Speaking engagements Public relations/publicity Writing articles Newsletters White papers Research Awards TV Interviews Tools ThoughtLeadership

  7. The Traditional Way The Dreaded Process An Idea The Words The Editing The Agent The Publisher The Speaking The Publicity The Remainders The Idea The Words The Agent NO MONEY SLOW Tools THANKLESS ThoughtLeadership

  8. The New Way • Website • E-mails • Webinars • Blogs • Podcasts • POD • SEO FASTER BETTER SHOT AT MAKING MONEY Tools MORE CONTROL ThoughtLeadership

  9. The Even Newer Way DIY Micro sites Social media Videocasts/channels PPC Location-based social media Mobile media So what? Tools Easier, cheaper, faster delivery systems to build your platform ThoughtLeadership

  10. What is a Platform? It’s your “Fan-base” Platform is everything Platform It’s your delivery system to your Fan-base It’s never been cheaper or easier to reach your fans. This is new! ThoughtLeadership

  11. Building a Fan-base Platform A Case in Point: ThoughtLeadership Gordon Ramsay

  12. Story of Gordon Ramsay 2001: Age 35 Opens Claridges 4th Book: Just Desserts 1993: Age 27 Head chef, Aubergine, 2 Michelin Stars 1989: Age 23 France: Guy Savoy, Joel Rubechon 2000: Age 34 Chef of Year 3rd Book: Chef for All Seasons 1996: Age 30 First book: Passion for Flavour 1988: Age 22 LaGavroche; Income: $20k/yr. 1999: Age 33 Opens Petrus; 2nd book: Passion for Seafood 1998:Age 32 Opens Gordon Ramsey,Chelsea 1986: Age 20 Harvey’s London 2002: Age 36 Opens Connaught, Savoy Grill, Boxwood Café; 5th book: GR’s Secrets 1984: Age 18 Injury; enrolls in catering school 1981: Age 15 Soccer: Oxford United

  13. Story of Gordon Ramsay 2006: Age 40 Opens London Rest; Line of Royal Doulton tableware 8th book: Humble Pie 2005: Age 39 2nd Nightmares season New TV: F-Word Opens Maze, Conrad Tokyo, Cerise 7th book: Make it Easy 2008: Age 42 Opens: Foxtrot Oscar, GR Cooking School, Paris café, Maze Grill, UK, London, W. Hollywood; 11th book: Healthy Appetite 12 book: Cooking for Friends 2007: Age 41 Opens Cielo in Fla., Narrows in UK 9th book: 3 Star Chef; 10th book: Playing with Fire 3rd Season of F-word, Hell’s Kitchen; begins airing in US 2004: Age 38 UKTV: Kitchen Nightmares & Hell’s Kitchen 6th book: Kitchen Heaven

  14. Story of Gordon Ramsay 2010: Age 44 Opens in Australia, ME New TV: Master Chef US TV: New Hell’s Kitchen New TV: GR’s Best Restaurant in UK 16th book: Best Menus 17th book: Christmas with Gordon 2011: Age 45 4 TV Shows Dozens of restaurants Table, kitchen ware lines Over 20 books now More, more, more 2009: Age 43 Opens in So. Africa, Italy Seasons 5&6 of HK in UK & US 13th book: World Kitchen 14th book: Great Escape 15th book: Great British Pub Launches kitchen ware line on QVC Millions of books sold Millions of weekly TV viewers Net worth: US$100 million

  15. Top Tweet 24 hrs. of social media

  16. Is there a real correlation between a strong fan-base and wealth? ThoughtLeadership

  17. Kim Kardashian8 million followers on Twitter Net worth: $35 million Lady Gaga 11 million Twitter 10 million Facebook Net worth: $110 million Platform President Obama 8.7 million Twitter Net worth: $5 million ThoughtLeadership Bill Clinton650,000 Facebook Net Worth: $200 million

  18. Tom Peters 38,000 Twitter followers tom_peters Tom Peters I'm doubtless last person on twitter to come across it. But I'm loving Jane McGonigal's "Reality Is Broken: Why Games Make Us Better ..." 5 hours ago kenblanchard Ken Blanchard Quiet yourself, and get into the moment. 23 hours ago Ken Blanchard 22,000 Twitter followers Jack Welch 1.3 million Twitter followers ThoughtLeadership jack_welch Jack Welch On fox news tomorrow at 10;30 with a great host Neil Cavuto..He was a founder of CNBC and a beautiful person 17 Jun

  19. Isn’t it all just a bunch of noise? Won’t it all just go away? Maybe, but one thing is clear… Delivering Thought Leadership is getting easier, less-expensive, and… Noise? Messages are shorter, faster ThoughtLeadership

  20. Building & Maintaining the New Thought Leadership Engine ThoughtLeadership

  21. Where it Starts Something to say: “I’ve Got A Point Of View’ It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Thought Leadership Begins ThoughtLeadership

  22. Where it Starts Written & Visual Content Something to say: “I’ve Got A Point Of View’ Authoring of Original Thinking It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Speeches Articles White Papers Opinions Blogs Presentations Videos Books Webinars This is were it breaks down… …at the delivery stage. Thought Leadership Begins Expertise & Confidence Grows ThoughtLeadership

  23. Where it Starts Written & Visual Content Delivery Platforms Something to say: “I’ve Got A Point Of View’ Authoring of Original Thinking • Traditional • Books • Articles • Speeches • White Papers • Newsletters • Publicity • Events • Conferences • New • Websites • Blogs • Webinars • Downloads • Email Campaigns • Newsletters • Blogs • Newest • Social Media • YouTube • PPC • POD • Microsites • Location Social media • Mobile Apps It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Speeches Articles White Papers Opinions Blogs Presentations Videos Books Webinars Build Your “Fan” Base Easy To Build, Low Cost Platform Construction Easy to Deliver Message/Marketing Campaigns Thought Leadership Begins Expertise & Confidence Grows ThoughtLeadership Shorter, more frequent messages

  24. The New Delivery Technologies ThoughtLeadership

  25. POD: Publishing on Demand ThoughtLeadership

  26. Micro-sites ThoughtLeadership

  27. Blogs ThoughtLeadership

  28. Advanced Social Media ThoughtLeadership

  29. PPC: Pay per Click ThoughtLeadership

  30. Mobile Apps ThoughtLeadership

  31. LEADER SHIP THE THOUGHT BRAND CALLED YOU

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