1 / 15

Golden Mile Transport Group

Golden Mile Transport Group. Mark Frost - Transport Planning & Policy. Background. Introduction to the Golden Mile Area Area based travel group - rationales Individual case study – B Sky B. Background. Corridor is around 2.5 miles long from Syon Lane to Chiswick High St

orrin
Download Presentation

Golden Mile Transport Group

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Golden Mile Transport Group Mark Frost - Transport Planning & Policy

  2. Background • Introduction to the Golden Mile Area • Area based travel group - rationales • Individual case study – B Sky B

  3. Background • Corridor is around 2.5 miles long from Syon Lane to Chiswick High St • Estimated around 250 individual businesses employing over 10,000 people • Congestion, urban blight, poor air quality and community severance are all key local concerns for businesses and residents alike Central London ‘Golden Mile’ Heathrow Airport Heathrow Airport Heathrow Airport

  4. Land uses Mix of statutory agencies responsible for transport along the corridor: • LB Hounslow • TfL • HA • Network Rail • South West Trains A number of large multinational companies have their UK or world head quarters along the corridor – notably: • GSK • B Sky B • Chiswick Business Park • Brentford Football club • New mixed use developments coming on line now

  5. Golden Mile Group – Key Tasks • Inform statutory agencies (LB Hounslow, TfL and HA) on how to improve transport options in the area • Provide an effective additional business forum to feed into the West London Strategic Transport Group (a public/private partnership) • Share best practice between individual businesses in terms of travel demand management • Where possible exploit economies of scale from working together on shared solutions.

  6. Better Bankside Travel Planning GroupBSkyB Case Study Charlotte Welch Senior Consultant, Steer Davies Gleave

  7. BSkyB Case StudyTargets

  8. BSkyB Case StudyMainstreaming the travel plan • Fitting in with corporate culture • Creating the brand • Corporate Social Responsibility – “The Bigger Picture” • Engagement with staff • Bicycle User Group • Forum • Executive buy-in

  9. BSkyB Case StudyInform and enable

  10. BSkyB Case StudyRecognition and rewards – car sharing

  11. BSkyB Case StudyRecognition and rewards – supporting public transport use

  12. BSkyB Case StudyRecognition and rewards – cycling infrastructure ???

  13. BSkyB Case StudyRecognition and rewards – cycling promotion

  14. BSkyB Case StudyCorporate support

  15. BSkyB Case StudyLessons learnt • Senior management support • Responsive approach • Cross departmental working • Keep it simple!

More Related