Persuasive Speech 101

1. Persuasive Speech 101 English III American Literature

2. Differences between persuasive speech and informational speech… • Persuasive speaking urges us to choose from among options: informative speaking reveals and clarifies options. • Persuasive speaking asks the audience for more commitment than does informative speaking. • The ethical obligations for persuasive speakers are even greater than for informative speakers. • The persuasive speaker is a leader; the informative speaker is a teacher. • Persuasive speaking more often involves emotional appeals that are out of place in speeches to inform.

3. the question of fact • This refers to something that we can know to be either true or false, but right now we can argue about it.  • Examples include historical controversy, predictions, or questions of existence.  • Examples:  "To persuade my audience that the Green Bay Packers will win the Superbowl."  "To persuade my audience that Oswald acted alone when assassinating President Kennedy."  "To persuade my audience that T.V. violence causes real world violence."

4. the questions of value • Here is where we argue something is right or wrong, moral or immoral, or better or worse than another thing.  • Examples include: "To persuade my audience that it is wrong to drive over the speed limit."  "To persuade my audience that Pepsi is better than Coke."  "To persuade my audience that it is NOT better to live together before marriage."

5. the questions of policy • Here is where we argue that some action should or should not be taken. The form is always: "To persuade my audience that X should do Y." Examples: "To persuade my audience that the U.S. military should lift its ban on women in combat."  "To persuade my audience that they should donate blood."

6. Organization… • Introduction • CATCH ATTENTION • If the logical argument is deductive the thesis should be found in the introduction. • Body of the speech contains the 3 main points for the topic. • Each topic should have examples and elaboration to back it up. • Conclusion • Restates the strongest arguments and sometimes has a call-to-action.

7. Monroe’s Motivated SequenceMODEL: Persuade your audience to be CPR certified • Five Parts: Attention, Need, Satisfaction, Visualization, Action; but only three main points. • ATTENTION In the Introduction A scenario of a heart attack (Maybe consider  Tricks) • NEED: I. We have a problem with heart disease and heart failure in America. A. Every year thousands of Americans die from heart attacks. B. Only a small part of the population knows how to save someone who is suffering from a heart attack.

8. SATISFACTION: II. If more people were trained in CPR more lives could be saved. A. You can get trained in CPR by attending a Red Cross class. B. You can get many employers to pay for CPR training. • VISUALIZATION: III. Once you are trained in CPR, you can save a life. A. Let's look again at the opening scenario. B. Statistics show that communities that have a large percentage of the population CPR certified have lower rates of death from heart attacks. • ACTION: In the conclusion Call to the audience to get trained in CPR

9. What are your goals? • Do you want your audience to ACT? • Is your issue one that they will connect with to the point that they will CHANGE because of your persuasion? • Do you want your audience to listen, consider your stance, and be respectful of your opinion?