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Global Television Formats in Africa : The Case of Big Brother Africa

Global Television Formats in Africa : The Case of Big Brother Africa. Martin Nkosi Ndlela Associate Professor, Media Studies. TV-Formats – Market imperative. T he African Broadcasting Environment. Format Distribution networks Endemol Distribution. Enabling factors.

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Global Television Formats in Africa : The Case of Big Brother Africa

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  1. Global Television Formats in Africa: The Case of Big Brother Africa Martin NkosiNdlela Associate Professor, Media Studies

  2. TV-Formats – Market imperative REDIGERES I TOPP-/BUNNTEKST

  3. The African Broadcasting Environment Format Distribution networks Endemol Distribution Enablingfactors South Africancorporatestrategies Production Networks Endemolsubsidiaries «increaseddemand for contentmade in Africa for Africa» REDIGERES I TOPP-/BUNNTEKST

  4. Big Brother Africa: A decade in Africa • Transcendingboundariesof Time and Space • Acrossboundaries/borders • Participants from different nationalities • Audience from 47 countries • Audience in the diaspora • Neitherlocal nor national • Multimedia platform (social media) REDIGERES I TOPP-/BUNNTEKST

  5. Big Brother Africa – continentalconversation? Celebritycultures Cultural descency Gender, class, & racialrelations National stereotypes Globalisation Africancosmopolitanism/ Afropolitanism «SOCIAL CHANGE» REDIGERES I TOPP-/BUNNTEKST

  6. Moral outrage – theethosofAfricanculture Deviant behaviours, sexualexpressions, moralitydiscourse& Freedomofexpression REDIGERES I TOPP-/BUNNTEKST

  7. The politicsof Big Brother Africa • Participation- voting • Representation • National media events REDIGERES I TOPP-/BUNNTEKST

  8. Conclusion Theoreticalissues De-westernizing media theories Concurrent «localization»& «globalization» «top-downlocalization» «Bottom-up globalization» REDIGERES I TOPP-/BUNNTEKST

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