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f rom hard news to feature. h ard news story vs. feature story h ard news • direct • summary • inverted pyramid • facts. h ard news story vs. feature story feature • narrative • detail • observation • facts • summary. h ard news lead rhyt hm 5 Ws. s ummarize. r hythm.
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hard news story vs. feature story hard news • direct • summary • inverted pyramid • facts
hard news story vs. feature story feature • narrative • detail • observation • facts • summary
hard news lead rhythm 5 Ws
hard lead What are the rules? • 5 Ws • Identification (to ID or not) • Summarize
soft lead • one of the 5 w’s • detail
soft leads observation
soft leads Setting a scene
soft leads detail a witty lead emerges from the story itself.
soft leads ignore the rules … but make sure it works
A different kind of story The hard lead (the w’s) A 32-year-old Miami woman shot and killed her husband yesterday in a Dade County suburb after an argument, police said.
soft lead The man she loved slapped her face. Furious, she says she told him never, ever to do that again. “What are you going to do, kill me?” he asked, and handed her a gun. “Here, kill me,” he challenged. She did • meaningful detail
Blackboard Documents Shooting at Church’s
soft leads Church’s chicken Jmikelyons.com > Schedule > Church’s chicken
soft leads soft lead (the top narrow part) nut graf(recap – the wide part)
A different kind of story Edna Buchanan on leads: (My) idea of a successful lead is one that could cause a reader who is breakfasting with his wife to "spit out his coffee, clutch his chest, and say, 'My god, Martha. Did you read this?"
soft leads Gary Robinson died hungry. He had a taste for Church's fried chicken. He wanted the three-piece box for $2.19, plus tax. Instead he got three bullets.