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& Health Enterprises, Inc.

EXPORT EXPO – DEC 11, 2012 HEALTH ENTERPRISES, INC: PUBLIC – PRIVATE PARTNERSHIPS “AN AMERICAN SUCCESS STORY”. & Health Enterprises, Inc. MR. BROOKE FISHBACK, MBA, CGBP INTERNATIONAL SALES MANAGER HEALTH ENTERPRISES, INC. Agenda. Overview of Health Enterprises, Inc.

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& Health Enterprises, Inc.

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  1. EXPORT EXPO – DEC 11, 2012 HEALTH ENTERPRISES, INC: PUBLIC – PRIVATE PARTNERSHIPS “AN AMERICAN SUCCESS STORY” &Health Enterprises, Inc. MR. BROOKE FISHBACK, MBA, CGBP INTERNATIONAL SALES MANAGER HEALTH ENTERPRISES, INC.

  2. Agenda • Overview of Health Enterprises, Inc. • Identifying potential partners • Key markets: • UK • Australia • Our partners in government: - MassExport - MOITI/SBA - U.S. Commercial Service

  3. Health Enterprises is leading manufacturer of niche consumer health products. • Private company, small business, family owned & operated since 1973 • We are committed to: • Developing innovative, consumer preferred products • Staying focused on niche categories • Delivering operational excellence • Partnering with our distributors and retail customers to help them achieve strong growth

  4. Product Categories • Compliance: Medication Organizers, Pill Splitters/Crushers, Medication Dispensers (Spoons, Droppers, Oral Syringes) • Sports Therapy/ First Aid: Hot/Cold Clay Pack, Instant Cold & Reusable Hot/Cold Pack, Hot/Cold Support Braces, TheraPod Hot/Cold Pack, Tru-Ice Ice Massager, Foot Massager, Planar Fasciitis Support, Finger Splints/Cots, Tubular Gauze, All Natural Antiseptic, Poison Ivy Soap • Home Health: Neti Rinse Saline Nasal & Sinus Rinse Kits, Shower Sleeve, Motion & Morning Sickness Band, Nasal Aspirators, Medical ID Jewelry • Eye & Ear: Eye Mist for dry eyes, Saline Ear Irrigator, Hearing Aid Accessories, Ear Syringes, Foam Ear Plugs, Impact Noise Reducing Ear Plugs • Spa Therapy: TheraPed & TheraToes, 6-in-1 Manicure Tool • Lice: 100% Effective Lice Combs, All Natural Lice Solution www.healthenterprises.com Confidential Information

  5. IDENTIFYING POTENTIAL PARTNERS • Direct solicitation by interested parties • Referrals from current customers, embassies, business development offices, network contacts, ect. • Tradeshows/events • Industry/professional organizations • Market research • Competitive brands • Non competitive brands www.healthenterprises.com Confidential Information

  6. UK Market • Direct to retailers: BOOTS, ALDI • Private label – Rayovac Europe • Distributors: • KPB Consulting – Amazon UK, web shops, independent pharmacies • ProFoot – Catalog/ mail order companies, R.N.I.D., web shops, independent pharmacies www.healthenterprises.com Confidential Information

  7. Australian Market • Private label – Key Pharmaceuticals (Ear Clear & Travacalm Brands) • Private label – Covidien (Surgipack & SafeTDose Brands) • Distributor – Budget Distributors – independent pharmacies, clinics, home health shops, web shops www.healthenterprises.com Confidential Information

  8. Our Partners in Government www.healthenterprises.com Confidential Information

  9. Seminars – Export Logistics Series, C.G.B.P Series • Events – Export Expo • Market research: • International partner searches • Market review – India, Philippines www.healthenterprises.com Confidential Information

  10. STEP Grant: • Hospitalar, F.I.M.E • Bilingual packaging creation • Tradeshows: • MEDICA • Arab Health • Market research/match-making: • Mexico, Brazil, Germany www.healthenterprises.com Confidential Information

  11. www.export.gov • Gold Key: • Ecuador, India, Philippines, New Zealand, South Africa (in 2013) • Tradeshows/events: • Assistance/marketing/matchmaking @ MEDICA (F.U.S.E.), Arab Health, Hospitalar • Catalog shows www.healthenterprises.com Confidential Information

  12. Commercial News USA • Webinars • Collaboration: • Industry Trade Advisory Committee on Small & Minority Business, “ITAC 11” • Massachusetts DEC (District Export Council) www.healthenterprises.com Confidential Information

  13. Results • Distribution in 60+ countries • Awards: • Commercial News USA Consumer Goods “Exporter of the Year” • M.A.I.B. “Ambassador’s Award” • President’s “E Award” www.healthenterprises.com Confidential Information

  14. Questions?

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