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Chapter 12 Business Presentations

Chapter 12 Business Presentations. Presented by: Adam Nilsson. Getting ready for an Oral Presentation. Five different areas: Preparation Organization Audience rapport Visual aids Delivery. Focusing on the right things. Focus on: What you want to accomplish Giving advice Sell a product

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Chapter 12 Business Presentations

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  1. Chapter 12Business Presentations Presented by: Adam Nilsson

  2. Getting ready for an Oral Presentation Five different areas: Preparation Organization Audience rapport Visual aids Delivery

  3. Focusing on the right things Focus on: What you want to accomplish Giving advice Sell a product Inform Entertain

  4. Understanding your audience How will this topic appeal to this audience? How can I relate this to my audience? How do I gain credibility? What would be most effective? What do I have to do so my audience remembers my main points?

  5. How to make a powerful impact Good organization and conscious repetition Tell them what you are going to say, say it and tell them what you said. Capture your audience attention from the beginning Identify yourself Get the audience involved

  6. How to capture the audience attention Promise Drama Eye-Contact Movement Questions Demonstrations Visuals Dress properly

  7. Organizing the Body(for a 20 minute presentation) Chronology Topic/Function Comparison Value Importance Problem/Solution Best/Worst Case

  8. Summarizing in the Conclusion Summarize the main themes of the presentation Leave the audience with a memorable ‘take away’ Include a statement that allows you to leave the podium gracefully Don’t introduce any new material

  9. Building a Rapport Metaphors Similes Personal anecdotes Personalized statistics Worst and best case scenarios

  10. Verbal and Nonverbal Signposts Verbal • Previewing • Summarizing • Switching directions Non verbal • Appearance • Movement • Vary your facial expression

  11. Visual Aids Used to: Clarify points, improve comprehension and aid retention. Different types of visual aids: Multimedia slides Overhead Transparencies Handouts

  12. Preparing a PowerPoint Presentation Analyzing the situation and purpose Anticipating your audience Adapting text and color selections Organizing your slides Composing your slideshow

  13. Using PowerPoint effectively with your audience Most important: Practice and prepare your presentation. Keep your audience engaged: Use a remote control Maintain a connection with the audience Have the right slide on display Give the audience time to read the slide

  14. Polish your delivery & Following up Delivery method – Make notes, memorize your most important points. Combating stage fight – It’s natural to be nervous but don’t tell everyone that you are. Before your presentation: Prepare Rehearsal Time yourself Dress properly Practice stress reduction

  15. During your presentation Begin with a pause Present your first sentence from memory Maintain Eye-contact Skip the apologies Show enthusiasm Put the brakes on Move naturally Use visual aids Summarize your main points

  16. After your presentation Distribute handouts Encourage questions Repeat questions Reinforce your main points Keep control End with summary and appreciation

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