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INDIVIDUAL AND COLLECTIVE PREFERENCE AND CHOICE

INDIVIDUAL AND COLLECTIVE PREFERENCE AND CHOICE Strange Ice Cream Flavor Choice Behavior Expansion/Contraction of Set of Options

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INDIVIDUAL AND COLLECTIVE PREFERENCE AND CHOICE

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  1. INDIVIDUAL AND COLLECTIVE PREFERENCE AND CHOICE

  2. Strange Ice Cream Flavor Choice Behavior Expansion/Contraction of Set of Options Customer: “Given a choice between vanilla and chocolate, I’ll take vanilla. But if strawberry is available also, I’ll take chocolate.” [In electoral terms, chocolate is a “spoiler” flavor.] R1R2R3R4R5R6 1st pref. V V C C S S 2nd pref. C S V S V C 3rd pref. S C S V C V

  3. Even Stranger Ice Cream Flavor Choice Behavior “Cyclical” Preferences and “Agenda Control” Customer: “Given a choice between vanilla and chocolate, I’ll take vanilla. Given a choice between chocolate and strawberry, I’ll take chocolate. And given a choice between strawberry and vanilla, I’ll take strawberry.” R1R2R3R4R5R6 1st pref. V V C C S S 2nd pref. C S V S V C 3rd pref. S C S V C V Replace ice cream flavors with Bush, Gore, and Nader, etc.

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