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Silabus Geografi Pemasaran

Silabus Geografi Pemasaran. Daftar Bacaan Geografi Pemasaran. Golledge, Reginald G. and Robert J. Stimson, 1997. Spatial Behavior: A Geographic Perspective , The Guilford Press Kottler, Philip, et.al., 2002. Marketing Asian Places; Attracting Investment,

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Silabus Geografi Pemasaran

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  1. Silabus Geografi Pemasaran

  2. Daftar Bacaan Geografi Pemasaran Golledge, Reginald G. and Robert J. Stimson, 1997. Spatial Behavior: A Geographic Perspective, The Guilford Press Kottler, Philip, et.al., 2002. Marketing Asian Places; Attracting Investment, Industry, and Tourism to Cities, States and Nations. John Wiley & Sons, Singapore --------, 1997 (edisi ke 9). Marketing Management, terjemahan, Prentice Hall, Jakarta Sheppard, Eric and Trevor J. Barnes, 2003. A Companion to Economic Geography. Blackwell, Oxford Sitorus, Parlin, 1997. Teori Lokasi Industri. Penerbit Trisakti, Jakarta Widjaja, Robert B., 2004. A Market-Driven Corporate Strategy, Tiara Pustaka, Jakarta

  3. Tugas:Perilaku Tukang Ojek Sepeda Motor Kampus • Bagi segmen pasar atas dasar: a. sex (pria – wanita) b. status: mahasiswa, staf pengajar/asisten, staf administrasi c. asal dan tujuan (origin and destination) • Supply side: dimana saja tempat pangkalan ojek sepeda motor dan bagaimana karakteristiknya (buat kategori/ klasifikasi)? • Demand side: Teliti pola kebutuhan ojek sepeda motor • Petakan sebaran tempat pangkalan ojek sepeda motor • Kaji pola transportasi dengan modus ojek sepeda motor per kelompok waktu (mis. Pagi/siang/sore/malam)

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