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Company Page Recommendations

Company Page Recommendations. Home Tab LinkedIn Prime Real Estate. Use header photo to accurately represent your company. Sam Brown, Inc. Golin Harris. Home Tab Header Image Suggestions. Header Image Suggestions : Use red black and gray in border, images, icons or font

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Company Page Recommendations

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  1. Company Page Recommendations

  2. Home Tab LinkedIn Prime Real Estate • Use header photo to accurately represent your company. Sam Brown, Inc. Golin Harris

  3. Home Tab Header Image Suggestions • Header Image Suggestions: • Use red black and gray in border, images, icons or font • Delete existing text • Add in one of the following to header image • Quote • Summary or company mission • Services, if you choose not pursue a services tab • Twitter/Phone/Email contact info “sketch tab” vector red icons

  4. Home TabKeyword/Copy Optimization • Home Tab Optimization • Optimize LinkedIn Page • Company Description Suggestions • Specialties • Product Services Tab • Specialties

  5. Home Tab Optimize Your LinkedIn Page • Company pages are also very SEO-friendly, Google previews up to 156 characters of your page’s text. • Edit Company description so that it leads with powerful, keyword-rich sentences. • Include words and phrases that describe your business, expertise and industry focus. • Members can search for companies by keyword on LinkedIn, so • Include your company contact information, descriptions of your areas of expertise. • Your primary attributes can also function as keyword tags.

  6. Home Tab Company Description Suggestions • Headquartered in Philadelphia, the agency operates offices in New York City, Chicago, Nashville etc. • Recent Awards • Client roster / industry sectors • Awards • Add Follow us online for more information • Twitter.com/6Degrees PR • 6DegreesPR.com **Perform LinkedIn keyword before editing copy

  7. Home Tab Specialties • 6 Degrees Specialties • Communications, Strategy and Counsel, Media Relations, Writing, Thought Leadership, Media Coaching, Issues Management, Social Media • Sam Brown Specialties • Corporate Communications, Public Relations, Investor Relations, Media Relations, Social Media Communications, Brand Marketing Communications, Life Sciences, Healthcare Services, Pharmaceuticals, Biotech, Medical Device Schwartz MSL

  8. Company Updates

  9. Company UpdatesBasics • Mention companies and individuals to expand reach • @Bloomberg @Chimerix • Add images • Use link shorteners to track post clicks • Owl.ly & Bit.ly • Post to relevant or featured groups • Focus on sharing relevant and actionable insights about your company and industry

  10. Company Updates Content Suggestions Sam Brown Company Page Posts Suggested Topics • Company news • Industry news • Press releases • Client news • Job posts • Articles written by employees • Tradeshow/Conference updates Focus on sharing relevant and actionable insights about your company and industry.  • 60% of members are interested in industry insights • 53% are interested in company news • 43% are interested in new products and services

  11. Product / Services Tab

  12. Product/Services Tab Companies Build out products and services page – tend to attract twice as many company followers as those who don’t • Add your website URL-This allows a visitor to learn more, plus it helps with search engine optimization.. • Display your Services Optimize with keywords • Banner Images- Add up to 3 banner images to reinforce your message, specialties & services • Embed a link to outside web page or to another social media profile in each banner • PR Firms use these tabs in various ways • WeberShandwick • ShwartzMSL • PTM Healthcare • Crossroads Communications ** Often used in correlation with LinkedIn ad campaigns

  13. Product/Services Tab Components • Category of Service • URL of Service (client pages) • Name of Service • Image • Description of Service • List of key features of service/ benefits • Add a YouTube Video/title • List 3 Employees to Contact

  14. Build Followers • Add company link to signature using the LinkedIn signature builder • Post updates on a regular basis • Notify your employees to follow your page and that they have linked the company name/logo/link to their position • Send out an email to your existing contact database to follow your page • Cross-promote your page on other social channels, including LinkedIn Groups • Join or Create your own • Use LinkedIn’s publishing tools

  15. LinkedIn Insights

  16. LinkedIn Insights Analyze for the Prize LinkedIn Analytics offers a goldmine of insights available to help you focus and refine your strategy, including: • Engagement:Look at updates with higher engagement rates, and note the type of content, people targeted, date and time. Then you’ll know how to optimize future content around what’s proven to work. • Demographics: From seniority and industry to company size and function, demographics give you a snapshot of your followers. • With this information, you can tailor the type of content you share on your company page, as well as the tone in which it’s delivered. • Demographics will also help you determine segments to target with **targeted status updates. • How You Compare — Knowing how your company page compares to your competitors’ pages is a great way to determine whether you should change your strategy. **Targeted updates willbe discussed during our next meeting

  17. Next Meeting • Showcase Pages • LinkedIn Publisher • LinkedIn Apps/ Tools • Groups • Specific Group Suggestions • LinkedIn Advertising • Targeted Updates • Export Connections

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