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HTMC | Hugh Taylor Marketing Communications

HTMC | Hugh Taylor Marketing Communications. Content Creation Capabilities Overview. Agenda. Overview The Challenge of Technology Mar-Com Solving Your Communications Challenges About Us Hugh Taylor Microsoft Experience Capabilities Clients Our Approach to Content

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HTMC | Hugh Taylor Marketing Communications

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  1. HTMC| Hugh Taylor Marketing Communications Content Creation Capabilities Overview

  2. Agenda • Overview • The Challenge of Technology Mar-Com • Solving Your Communications Challenges • About Us • Hugh Taylor • Microsoft Experience • Capabilities • Clients • Our Approach to Content • Our Content Creation Strengths www.hughtaylor.com

  3. Overview • Content creator and communications advisor with deep knowledge of Microsoft technologies, culture, and organization: • Formerly PR Manager for Office Business Platform (SharePoint and Project) in the IW-PMG. • Award-winning technology writer. • Expertise: • Collaboration and productivity. • SOA, Interop, and standards. • Compliance and security. • Distinctive ability to communicate business value proposition of Microsoft solutions. www.hughtaylor.com

  4. The Challenge: Making an Impact in Technology Mar-Com • How can you make an impact on today’s ITDMs and BDMs? • Emerging markets and technologies defy clear categorization. • Multiple buyer “personas” and subjective sources of influence in the purchasing process. • Economically-driven purchasing process for technologies with unproven financial value. • Cultural gaps between vendors, partners, buyers, and users. • Shifting media landscape and the blurring boundaries between customers, partners, analysts, bloggers, and other assorted characters. • Corporate I.T. under continual influence of consumer technology trends. www.hughtaylor.com

  5. Solving Your Communications Challenges Bridging the IT-Business communication divide… translating “techie” into English. Financially-driven value propositions and hard-dollar ROI calculator development. Putting the reader into the shoes of other stakeholders in the IT development, marketing, and purchasing processes. www.hughtaylor.com

  6. Hugh Taylor: A Unique Mar-Com Resource • Seasoned Mar-Com Professional • Public Relations Manager for Office Business Platform (SharePoint/Project) IW-PMG • Social Software Evangelist, IBM Software Group • VP Marketing Communications, SOA Software • Author • Understanding Enterprise SOA • The Joy of SOX: Why Sarbanes-Oxley and Service-Oriented Architecture May the Best Thing that Ever Happened to You • Event-Driven Architecture: How SOA Enables the Real-Time Enterprise • Teacher and Speaker • Faculty Member: Berkeley Law (Boalt Hall) and UC Berkeley School of Information • Trainer • Consultative Selling Course for IBM Global Sales Force • Written Communications Workshops for Jack-in-the-Box, Oakwood Worldwide, and Otis Elevator • Speaker • Microsoft SOA Conference • HP Technology Forum • Institute of Internal Auditors (IIA) • LotuSphere • MBA, Harvard University • Certified Information Security Manager (CISM) • Certified Industry Analyst Relations Professional (CIARP) www.hughtaylor.com

  7. Microsoft Experience • Information Worker Product Management Group • Social Computing Adoption Best Practices- White paper series • Reference Contact: Alina Fu, SharePoint Product Manager • Dynamics • The xRM Advantage for Solution Builders - White paper • Relational Productivity Applications: Leveraging Microsoft Dynamics CRM and SharePoint for Enhanced Business Impact - White paper • Reference Contact: Matt Valentine, Dynamics Extended CRM “xRM” Marketing • Standards & Interop • Optimal Approaches to the Use of Standards in Government I.T. – Position paper • Open Platform Message Leadership – Position paper • Public Sector Positioning and Messaging Framework • Office Open XML Cross-Platform Interoperability - Datasheet • Reference Contact: Wendy White, Director of Interop www.hughtaylor.com

  8. Our Content Creation Capabilities White papers Books ROI calculators Financial Analysis By-line articles Web content Collaterals Public relations www.hughtaylor.com

  9. Our Clients www.hughtaylor.com

  10. Our Content Creation Approach Business value-orientation Technology-friendly Audience-centric writing Tone optimization Listening, listening, listening Iterative review and editorial process www.hughtaylor.com

  11. Our Content Creation Strengths • Quick study • “Firedrill” proven • Writing in multiple voices, e.g. • Enterprise architect • Senior business management • Trendy social media maven • Thought-provoking, fun concepts, e.g. • “Weapons of SaaS Destruction” (Published in Sandhill.com) • “The Triumph of the Ho-Hum SOA” (Published in SOA World) • “SOX in the Age of SOA” (Cover story in SOA World) • “Agile Compliance” (Cover Story in Align Journal) www.hughtaylor.com

  12. What can we do for your Business? hbassociatesllc@yahoo.com www.hughtaylor.com (310) 383-7041

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