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Microlife Corporation. 2011.03.14. G general introduction O u r mission and vision R anking Organization G lobal Marketing Strategy Products What Is Next?. Content. General Introduction. CEO : K.Y. Lin Found : Since 1981 / On Cabinet in 2001
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Microlife Corporation 2011.03.14
Ggeneral introduction Our mission and vision Ranking Organization Global Marketing Strategy Products What Is Next? Content
General Introduction CEO : K.Y. Lin Found : Since 1981 / On Cabinet in 2001 Registered Capital : NTD 12.22180 (unit: thousand) Sales Revenue : NTD 53.5 E (2010 Unaudited) Products : Blood Pressure Monitors、 Thermometers、Asthma Therapy 、Flexible Heating and so on. Global Employees : 4500 The center of Research: Taipei & China The center of RD : Made in ShenZhen
Our mission and vision Mission: By controlling hypertension、preventing over-weight to promote personal health before 2020 year. Vision: To help people by changing people's awareness of health worldwide.
Global Marketing Strategy • Micro life is one of the world leaders in the development and manufacturing of medical diagnostic equipment for home monitoring and institutional use. Blood pressure monitors, digital thermometers, asthma monitors and flexible heating are the core business of Microlife. • The Swiss Design logo speaks for Microlife product quality and design that support our commitment and dedication towards high quality and aesthetic mechanism design in all of our products and solutions for people’s health. Microlife USA, Inc. Biddeford Blankets LLC ( 51.94%) Microlife AG ( 36.18%) China branch (Made in ShenZhen) Headquarter (Taipei) (8.51%Asia and others)
About Microlife In 1995 • certified by RWTÜV for ISO 9001 and EN46001 for CE-mark based on the MDD In 2001 • receives "Gütesiegel - Quality Seal" of the German Hypertension Society (Deutsche Hochdruckliga) for their Upper Arm devices In 2005 • Introduction of IHB (Irregular Heart Beat) Technology for Blood Pressure Monitors in the US. • Microlife and the American Heart Association form Sponsorship Agreement. • Microlife tops British Hypertension Society list for validated Blood Pressure Monitors. • Microlife introduces the first and only clinically validated Blood Pressure Monitor for use in pregnancy for the detection of pre-eclampsia. In 2006 • Frost & Sullivan Award for Microlife's outstanding product differentiation innovation. • Headquarter in Switzerland moves to new premises. In 2007 • Microlife announces the continuation of distribution of former Health Tech, Inc. products • Microlife wins reddot design award.
Next Steps Microlife: From Branding company to Health Improving Solutions Provider. Enlarging and enhancing the depth and width of Medical device. Integrated ICT with medical monitoring devices by mobile and cloud computing. From Medical Device Manufactory to Health Improving Solutions Provider.
Microlife A Partner for People. For Life.