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Fifty50 Foods Presents Mixed-Spice pasta

Fifty50 Foods Presents Mixed-Spice pasta. By:Judy Mukuria March 30, 2004. Mixed-Spice Pasta. Pasta Choice Ingredients Ethnic market (68% NJ are white non-Hispanic) Packaging size (16 oz) Aim:A product suitable to diabetics yet have good taste and eating quality.

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Fifty50 Foods Presents Mixed-Spice pasta

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  1. Fifty50 Foods PresentsMixed-Spice pasta By:Judy Mukuria March 30, 2004

  2. Mixed-Spice Pasta • Pasta Choice • Ingredients • Ethnic market (68% NJ are white non-Hispanic) Packaging size (16 oz) Aim:A product suitable to diabetics yet have good taste and eating quality

  3. Mixed-spice pasta is made from a mixture of sorghum flour then various spices are added for flavor. • The product is sold as a dry pasta

  4. Sorghum flour Xanthum gum 2 eggs Canola oil Cornstarch ½ tsp salt Black pepper Paprika powder Crushed chili powder

  5. Preparation • Combine dry ingredients with spices • Combine egg and oil • Mix dry and wet ingredients • Extrude through pasta template • Leave to dry for 24 hours

  6. Production Beaten Eggs Spice Mixture Flour Mixture Mixer Pasta Extruder Drier Supermarkets (fifty50) Packager (Zerega pasta)

  7. Package and Labeling Mixed-Spice Net Weight 16 oz

  8. Profit Margin • The estimated ingredients costs $300/ton including $200/ton milled sorghum flour. • Processing is $0.40/pound • Total expense is $165,000 giving an estimated revenue of $443,000 per year.

  9. Shelf-Life • Unopened Pasta : 1 year • Opened Pasta: 1-2 months

  10. Sensory Evaluation Fracturability Appearance Shape Texture 7 Color Smooth 3 8 5 1 Flavor 9 Burnt Spiciness 9 Aroma 8 Curry Saltiness

  11. Potential Market • Diabetic patients • Low-carb diets and weight watchers. • Ethnic markets.

  12. Market Potential • According to the 2000 census there are about 106 million households in the US and 96% of those households buy pasta. • Therefore at least one percent of those households are likely to buy sorghum pasta. • Sorghum pasta will be bought at least once a month for 12 months in these households at $1.49/16oz.

  13. Future Comments • More consumer testing should be done • Possibility of marketing as low-glycemic or Atkins approved food • Other diversified curry flavors • New formulations and recipes to improve the quality and taste of the Pasta

  14. Any Questions?

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