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Fulbright German Studies Seminar 2004-06-22. BLM – a look at what we do. structure. support. research. inform. licence commercial broadcasters secure plurality monitor services advertising rules youth protection technical transmission cabel rules. promote programmes
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BLM – a look at what we do structure support research inform licence commercial broadcasters secure plurality monitor services advertising rules youth protection technical transmission cabel rules promote programmes film and TV productions media literacy and competence support technical infrastructure training and further education media consumption programme development media economics technology consumer enquiries publications events
7 national TV services: DSF neun live Kabel 1 Pro Sieben N24 MTV RTL II Tele 5 digital TV / pay TV: for example Premiere Classica Discovery Channel Fox Kids Gold Star TV Junior MGM Multithématique Universal Disney Channel TV services located in Bavaria 2 Bavarian-wide TV services: • Sat.1 17.30 Live für Bayern • Bayern Journal (C.A.M.P./MAZ Studio) teleshopping services: • Home Shopping Europe (HSE) 15 local service areas
Development of TV reception population in Bavaria aged 14+ Quelle: Funkanalyse Bayern 2003
Shareholdings in national German TV Sat 1 Pro Sieben Kabel 1 N 24 9Live DSF 100 45,6 100 100 100 48,4 81,13 ProSiebenSAT.1 Media AG H.O.T. AG Karstadt Sport Media 49,9 11,5 (88,5) 100 10,01 50.1 Springer Saban Capital Group HSN GmbH HSE EM.TV Kloiber 89,99 45 55 13 VIVA Vivendi Tele 5 Time Warner 30,6 15,3 51 50 50 49 VIVA Plus Disney Bauer Tele M. 49,79 n-tv 50 31,5 31,5 Super RTL RTL 2 48,61 100 Viacom MTV 50 35,9 RTL 100 100 MTV 2 CLT-Ufa 49,9 49,8 VOX
2003 TV market shares Monday – Sunday, 03.00 – 03.00 hours Basis: viewers ages 3+
Audience shares January – May 2004 Quelle: KEK
2003 market shares Monday – Friday 18.00 – 18.30 hourspopulation 14+ in households receiving RTL with local window Quelle: Funkanalyse Bayern 2003
Funding of the dual broadcasting systems in 2003licence fee revenue and advertising revenue