100 likes | 266 Views
Some brief info on Alltel. Alltel is the fourth biggest cell phone carrier in the U.S.Alltel has been in Michigan for only two years.Some major corporate accounts are The State of Michigan, Consumers Energy, and Michigan State Athletics. Some brief info on Tom. Attended MSU with a full ride golf s
E N D
1. TOM JAMIESON ALLTEL BUSINESS SALES REPRESENTATIVE
2. Some brief info on Alltel Alltel is the fourth biggest cell phone carrier in the U.S.
Alltel has been in Michigan for only two years.
Some major corporate accounts are The State of Michigan, Consumers Energy, and Michigan State Athletics
3. Some brief info on Tom Attended MSU with a full ride golf scholarship
Tom did not make the PGA, so he worked at a country club
Tom Has worked for Alltel only since January
He is ranked number two in sales for 2004
4. Toms proposal process The first genre is called Prospecting calls
10-15 cold calls are required per day
It is important to be upbeat, but not overwhelming.
The Dreaded Gatekeeper
The one on the other end of the phone filtering the calls
You must convince them first that you can save the company money.
5. Once you make it past the Gatekeeper Set up a meeting as soon as possible
This genre is most effective, and is desired by his boss.
Obstacles
Those in charge are too busy for a meeting
They just want something faxed so they can look at it later.
6. Meetings Fact Finding Meeting
Obtain as much information on the potential customer as possible
If the facts are not correct than a future proposal can be quickly ruined
Do a follow up call after first meeting
Review any missed information
Establish a date for a Proposal Meeting
7. The Proposal Make it as simple as possible
Cell phones are confusing enough, keep out the jargon
Follow the template provided by Alltel, filling it out as needed
The proposal consists of three parts
8. Part 1: Product Brief history about Alltel
The client views Alltel as a potential investment.
Contact numbers
Let them know who to call in case of a problem
The goal is to provide trust
9. Part 2: Price Explanation of rate plan cost and price of phones.
Charts are given to display savings compared to competitors
10. Part 3: Support This page includes a schedule of implementation
There is an expiration date so the customer does not procrastinate
11. The Keys to Successful Promotional Writing (according to Tom) The genres must be consistent with each other
If there are discrepancies trust will be broken
Follow up with the customer
This can be done via e-mail or phone calls
A happy customer can lead to more business