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Productivity and the new consumer

Productivity and the new consumer. Greg Stone Chief Technology Officer, Microsoft Australia. #1. Our sad story. Our productivity decline. %. 2. 1. 0. Context. -1. Masked by positive resources sector, and…. …skills reduction via attrition. “productivity” is a proxy. #2.

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Productivity and the new consumer

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  1. Productivity and the new consumer Greg Stone Chief Technology Officer, Microsoft Australia

  2. #1 Our sad story

  3. Our productivity decline % 2 1 0 Context -1

  4. Masked by positive resources sector, and…

  5. …skills reduction via attrition

  6. “productivity” is a proxy

  7. #2 A changing world

  8. Structural changes

  9. Factors of production + = Food land labour = + + Goods energy capital labour = Experience + + Design technology knowledge

  10. Frugal innovation The $12 GongkaiPhone Tata car – c.USD $2,000 Renukainfocom $20 Tax return

  11. Take-outs: Cost, value erosion for goods/services “Experiences” trump goods/service Consumers are driving vs following

  12. #3 Changing lives

  13. blending… work, play, live, learn

  14. It’s All About Me! Extreme personalization, what is relevant to ME, right where I am now, and what I am doing right this minute. Here are some examples: Source: Bill Gross Idealab / UberMedia

  15. Dynamic Advertising: Combination of intent, proximity, timing, and customization is too powerful to resist. Mobile coupons perform 10x over paper. Source: Bill Gross Idealab / UberMedia

  16. Driving 5 miles to a store takes 2.5 MILLION times as much energy as walking 50 meters to a store! “Nudging” people costs orders of magnitudes less than relocating people. Proximity = Probability Source: Bill Gross Idealab / UberMedia

  17. Conquesting: Winning customers when they’ve already shifted themselves to a particular mindset is one of the biggest mobile opportunities. Source: Bill Gross Idealab / UberMedia

  18. Domino’s: You’ve just shared that you’re craving Pizza — we can show you an offer showing real-time distance & compass Source: Bill Gross Idealab / UberMedia

  19. Gartner: A nexus of Forces Human behaviour/Tech enablement

  20. Four megatrends Info Mobility Social Cloud

  21. #4 You need a platform

  22. production consumption

  23. Social software

  24. Portals

  25. Business intelligence

  26. CRM

  27. Unified Comms

  28. Client Mgt

  29. Content Mgt

  30. Database/ Datawarehouse

  31. Server/ virtualisation

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