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Developing a new city area Pekka Matvejeff, 2011

Developing a new city area Pekka Matvejeff, 2011 Presentation is based on the material provided by Suurpelto Marketing Ltd/Leena Manner, 2011. Within the next 10 to 15 years Suurpelto district will grow into a new and innovative environment for living, education and business. LOCATION.

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Developing a new city area Pekka Matvejeff, 2011

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  1. Developing a new city area Pekka Matvejeff, 2011 Presentation is based on the material provided by Suurpelto Marketing Ltd/Leena Manner, 2011

  2. Within the next 10 to 15 years Suurpelto district will grow into a new and innovative environment for living, education and business.

  3. LOCATION Shopping center Otaniemi Keilaniemi Tapiola Shopping center

  4. 4-5 • 325 ha • of wich 89 ha is park area • 1 000 000 sq.m • A total of 7 town plan areas • Town plans 1 and 2 confirmed • 4 and 5 ready 2012 • Work on area 3 started • Areas 6 ja 7 follow later 6-7 3 1-2

  5. DEVELOPMENT CO-OPERATION • RESIDENTS’ ASSOCIATIONS • Matinkylä-Olari regional board (alueneuvottelukunta) • Henttaaresidents´ association (omakotiyhdistys) • Olari residents´association (Olari-Seura) • Mankkaa residents´association (Mankkaa-seura) • Friisiläresidents´association (omakotiyhdistys) • Lillhemtresidents´association (omakotiyhdistys) • UNIVERSITIES & VOCATIONAL SCHOOLS • OmniaVocational School • Evtek (Espoo-Vantaa ammattikorkeakoulu)=> Laurea UAS • Teknillinen korkeakoulu TKK => Aalto University • DEVELOPERS • Asuntosäätiö • VVO-Yhtymä Oyj

  6. DEVELOPMENT CO-OPERATION • ARCHITECTS AND PLANNERS OF INFRASTRUCTURE • Arkkitehdit Tommila • Eriksson Arkkitehdit • Ramboll • OTHERS • Landowners • Entrepreneurship association of Espoo • Chamber of commerce in Espoo • City of Espoo

  7. Life-long learning • The Opinmäki educational area is under construction • Internationality • The district will hold an international school, and it will be joining the T3 area • Family-oriented • Diverse housing production • Schools, daycare, services and natural environments nearby • Easy to integrate family life, work and leisure • New service concepts • Automated waste collection system • E-service halls • Sustainable development • Dense town planning + low-energy construction • Ground Heat Pumps VISION

  8. WHO IS SUURPELTO FOR? • Families with children • People over the age of 50 • International people • Companies • Universities and their students

  9. AUGUST 2011+ 290 APARTMENTS READY+ 717UNDER CONSTRUCTION + ON MARKETING 51= ALL TOGETHER 1007 APARTMENTS= FOR 2000 INHABITANTS

  10. FINANCIAL SITUATION OF APARTMENTS Situation in October 2010 on townplan areas 1 & 2 Privately financed Privately financed after 5 years Right-of-occupancy Rental housing Undefined

  11. BUILDING THE CITY CENTER NCC Property Development has reservation to plan the center

  12. NCC’S PLANS FOR THE CENTER • CENTER FOR SHOPS AND SERVICES • 10 000 sq.m for commercial premises • 14 000 sq.m for living • Two residental towerblocks • Two grocery stores downstairs • Facilities for banks, postoffice, hairdressers … • Outside market place and inside gallery of shops • SPECIAL SHOPPING AREA • 28 000 sq.m • “future shops” • international companies

  13. INFOCENTER • Suurpelto Marketing head office • Area and resident representation • Activities for the residents • Idea Cafes – citizens as content • producers • Meeting place of KOULII-project • World Desing Capital 2012 project ”People are doing Suurpelto” (creation of services)

  14. KOULII PROJECT Omnia - The Joint Authority of Education in Espoo Region Laurea - University of applied sciences • Co-operation between two schools • Goal is to form new services • Living Lab work together with citizens, the city of Espoo and private • companies • Activities to test the services and to engage with local people • 7 pilots to work on (K2/Kookos) • Future jobs for the students

  15. SpringPilot 2011 - Kookos / K2, interview- and observationsurveys

  16. Commission&Execution in Spring 2011 • The aim of the Kookos/K2 pilotprojectwas to help the Client to plan the new ShoppingMallbycollectinginnovativeideas for the developmentprocess • Thisaimwasrealizedthrough the execution of customerneeds and enduser-analysis (interviewsamongstresidents and customers (CtoB/BtoB) • 132 interviewswereexecutedduring the Spring 2011 • Severalmeetings with the Client tookplace; presentation of the finalresults to the Client donebystudents

  17. Conclusions of surveys & discussions • Especially young people didn´t know what they wanted – some didn´t even care • Older generations had it more specified, but it stemmed from their values and culture, which didn´t always meet with other generations • There is a huge amount of potential groups whose input can/should be utilized in the planning processes (Living Labs) • A strong duopoly situation in retail industry in Finland hinders the developments in building new City Centres, it is an obstacle for entrepreneurship to develop and evolve • The political aspect and its steering effect in the public area planning process is very strong and does not always consider the end-user aspect • Economical interests overtake others in various stages in the development process => end user perspective gets blurred

  18. Fall 2011 – K2 Sub-projects; Koulii/Kookos; Laurea/Omnia

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