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Ivey Field Project

Ivey Field Project. September 3 rd & 4 th 2014 C.B. “Bud” Johnston Library. 1. The Competition Identify who is out there already working in the industry in which you are planning to work. 3. The Industry Obtain an understanding of the current state of the industry.

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Ivey Field Project

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  1. Ivey Field Project September 3rd & 4th 2014 C.B. “Bud” Johnston Library

  2. 1. The Competition Identify who is out there already working in the industry in which you are planning to work.

  3. 3. The IndustryObtain an understanding of the current state of the industry

  4. 4. The ClientDetermine successful means by which you can identify, attract, convince and retain your client

  5. The Client – By the numbersFind data on demographics, household spending habits by geographic regions

  6. 5. The Word on the StreetFind out what reputable publications are discussing regarding the companies and the industries

  7. 6. Dotting the “i”s and Crossing the “t”s • Give credit where credit is due.Use the library CITATION guide to create your bibliographyChicago Style APA Style • Assess your sources – Are they Relevant, Reputable, Accurate, Unbiased, CurrentGoogle is neither unbiased nor reliable. • Explore the resources available to you via the library. Books in paper or ebooks. Databases. Course guides. Chat service………….

  8. 7. Mine the expertise of the library staffHands on practice We are here to help you work through the various business scenarios you envision. Ask us NOW or ask us LATERat your convenience.Hours:Mon-Thurs 8:30-8Fri 8:30-4:30 Sat-Sun 11-5

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