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Specialty Products (Worldwide)

Evolution in Motion. Specialty Products (Worldwide). The Genesis is a lifestyle. P rimal A ctive R elaxed T oys Y oung Rich. Targets. As GREEN as possible economically Advocate for Low Carbon Lifestyle Festivals, Concerts, Sporting Events Beaches, Parks and Wilderness Sports area

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Specialty Products (Worldwide)

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  1. Evolution in Motion Specialty Products(Worldwide)

  2. The Genesis is a lifestyle • Primal • Active • Relaxed • Toys • Young • Rich.

  3. Targets • As GREEN as possible economically • Advocate for Low Carbon Lifestyle • Festivals, Concerts, Sporting Events • Beaches, Parks and Wilderness Sports area • (SSS) Skater/Ski/Snowboard • Young athletes (couples w/o kids encouraged) • Lifestyle aware • Travel around to nice events • Make a decent living • Downtown (brand differentiation)

  4. Foci • Primal/Paleo Food • Handheld, Easy to make, Easy to store • Ship centrally or Van produced • Aspirational Athletic Luxury Male and Female • Action lifestyle • ToyClub • ‘LuxToy’ demand aggregation • Club Organization • Extensions • Kiretsu of the Sprawl • Sauces, Wine, Cigars • FC Beat • Concierge Service • Party Goods Wine & Cigar stops >>>> Shop Produce Travel Setup & SELL Weekly cycle

  5. Healthy, hearty, honest, handheld • Festival & Active Fare for the modern primal • Healthy – protein, chia seed, nuts, fruit, no gluten, vegan options etc • Hearty – awesome meal in a bar, cowboy and biker chic recipes • Honest – flavorful and natural • Handheld – convenience and practical for the active lifestyle

  6. Logistics • Franchise fee • Exclusive Distribution Rights • High Margin Edibles • Distribution Fees and Commissions • Technology Driven • JIT Delivery of Inventory (leverage logistics) • Laptop/Ipad Meetings via video • PlanAhead™ and BestRoute™ key differentiators • Van • Self funded or financed • Vinyl wrapped with brand messaging • Kit Package • Dehydrator, Sealer and Bags, Labels, Range, Modular Kitchen, Portable Toilet , Water, outside ski rack built in • Options • Solar • Batteries • Charge Card • Points Accrual • Gas card

  7. ToyClub • Vehicles • Through existing Lux vehicle rental (web sites) • Sports Cars • Lux • RVs • Non-motorized gear (mtn bikes, skis etc) • High End Touring Bikes • Bikes and quads • Snowmobiles • Airplanes • Yachts • Lux Lodging • Ladies Services • Tools • Concierge Services • Member Services and Billing • Amex Card Pre-paid (15K yearly – different levels) • Points accrual

  8. Extensions • Fountainhead • Package of wines list – let us be your sommelier • Distillations • Aunt Sassy’s Sauces • Reach out to them • CT Cigar Company • Put together pricing • Logistics

  9. Green Strategy • Migration to nice vans, with topline solar • Hybrid/EV • Solar • Cookery • Van battery charger • Solar and Van heat to dry jerky

  10. Mutually ReinforcingFinancial & Tax Advantages • Captive channel • Huge market < much competition • Mark up on services to contractors and franchisees • Amex Card • Points accrual • Tax advantages to contractor • Healthy food, gas, and party supplies are all tax deductible • .55 a mile and selling t&e expenses • Also participation in ‘marketing activities‘ at events is tax deductible

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