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Head and Shoulders Shampoo

Head and Shoulders Shampoo. Hyung Min Yoon Jeremy C. Espie. Background. Procter & Gamble was formed on 1837 in Cincinnati, OH Procter and Gamble researched anti dandruff shampoo in 1950 Released Head and Shoulders to the market in 1961

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Head and Shoulders Shampoo

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  1. Head and Shoulders Shampoo Hyung Min Yoon Jeremy C. Espie

  2. Background • Procter & Gamble was formed on 1837 in Cincinnati, OH • Procter and Gamble researched anti dandruff shampoo in 1950 • Released Head and Shoulders to the market in 1961 • NFL superstar Troy Polamalu sponsors head and shouldders

  3. Products • The campaign promotes 11 of their anti-dandruff shampoo • They treat, itchy and dry scalp to strengthening hair

  4. The Campaign • Head and Shoulders partnered with the NFL and Troy Polamalu • YouTube - Head and Shoulders - Troy Polamalu interview :30 • YouTube - Head & Shoulders Troy Polamalu Commercial

  5. Audience • Targeted to men and their partners • Women buy shampoo for boyfriend/husband • Troy is a big tough guy, if uses it, it must be a manly thing

  6. Was it successful? • Procter and Gamble insured Troy’s hair for $1 million • Troy Website • Facebook | Head & Shoulders

  7. Relation to Class • How many of you use Head and Shoulders? • Would this campaign make you more likely to use Head and Shoulders?

  8. Sources • http://www.mediapost.com/publications/?art_aid=134735&fa=Articles.showArticle • http://www.headandshoulders.com • http://www.troyshair.com/en_US/?gclid=CKraucunzqQCFQqAgwod-EDxdg • http://www.facebook.com/pages/Head-Shoulders/161526744743

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