1 / 11

Delivering Business Value

Delivering Business Value. Arnold M. Lund (Arnie) Microsoft arnie.lund@microsoft.com. Top Line. Non-goal: Justifying Existence It's About Angels Goal: Leveraging the Zeitgeist to Make a Difference Shared Business Cases and Goals Defining UX Brand Integration Into Processes

pandora-mcfarland
Download Presentation

Delivering Business Value

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Delivering Business Value Arnold M. Lund (Arnie) Microsoft arnie.lund@microsoft.com

  2. Top Line Non-goal: Justifying Existence It's About Angels Goal: Leveraging the Zeitgeist to Make a Difference Shared Business Cases and Goals Defining UX Brand Integration Into Processes Improving UX Effectiveness and Efficiency

  3. Bell Labs Universal Service Quality

  4. Ameritech Driving the Value Engine Improved Productivity NPV of Usability Usability Certification and USE

  5. U S West Innovation

  6. Sapient Strategic Edge Case Studies and Sales Effectiveness New Methods (e.g., UX Workshop)

  7. Microsoft: Windows Server System Satisfaction TAM and USE Baselining and TCO Satisfaction Years

  8. Microsoft: Mobile Platforms Grow the Business Impact and Metrics Invent the Future

  9. Summary of Lessons of a Lifetime (so far) Goal: Leveraging the Zeitgeist to Make a Difference Shared Business Cases and Goals Defining UX Brand Integration Into Processes Improving UX Effectiveness and Efficiency Metrics Examples: NPV and Business Impact TCO USE ratings Global Usability Score (performance + subjective) Other Research volume and quality Innovation volume and quality Methods volume and quality

More Related