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THE BUSINESS TOURISM SECTOR

Business Tourism Events: The education and careers backgrounds of Convention Bureau managers Rob Davidson and Krzysztof Celuch Bournemouth University Event Tourism Conference 10 January 2007. THE BUSINESS TOURISM SECTOR. (M.I.C.E.) The ‘blue chip’ sector of tourism

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THE BUSINESS TOURISM SECTOR

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  1. Business Tourism Events: The education and careers backgrounds of Convention Bureau managersRob Davidson and Krzysztof Celuch Bournemouth University Event Tourism Conference10 January 2007 Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  2. THE BUSINESS TOURISM SECTOR • (M.I.C.E.) • The ‘blue chip’ sector of tourism • An excellent provider of job opportunities, but … • ‘careers within the conference industry are relatively new, with little information available on potential career progression or pathways’. (McCabe 2001) Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  3. RESEARCH ON BUSINESS TOURISM CAREERS • Relevant at this time, because of the changing patterns in working life: • organisations becoming flatter, leaner, meaner and more global in nature • the concept of the ‘self-directed’ career – the individual taking control of his/her career path Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  4. BUSINESS TOURISM CAREERS • Unregulated – low barriers to entry, with regard to specific industry skills • Entrants to the industry often have generic skills and are recruited from outside the industry • There is movement of people between the business tourism industry sectors, in order to achieve their overall career objectives Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  5. BUSINESS TOURISM EDUCATION • ‘Despite the rapid development of the convention industry in past decades in terms of infrastructure, education and training programs have not been focused in the same systematic manner’. (MacLaurin, 2002) • Sporadic and ad-hoc developments by universities • Industry associations’ involvement Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  6. CONFERENCE DESTINATION MARKETING ORGANISATIONS • Conference destination marketing occurs at various geographic levels • Convention and Visitor Bureaux (CVBs) • Other destination management/marketing organisations, such as National Tourism Organisations Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  7. CONFERENCE DESTINATION MARKETING ORGANISATIONS • According to Rosvi Gaetos, former Secretary General of the Asian Association of CVBs: ‘NTOs and CVBs are the best places to train new entrants into the industry, with both entities providing a broad insight into the industry’. Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  8. RESEARCH QUESTION • Convention Bureau managers: Who are these people, and where do they come from? Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  9. SURVEY OF ICCA MEMBERS • 114 responses • 28 CVBs representing countries • 21 CVBs representing regions • 71 CVBs representing cities • (6 multiple replies: city/regions) Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  10. HOW LONG HAS YOUR CVB EXISTED ? • 0-5 years: 35 (31%) • 6-10 years: 22 (19.3%) • 11-15 years: 18 (15.7%) • Over 15 years: 38 (33.3%) Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  11. IN WHICH COUNTRY IS YOUR CVB LOCATED ? Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  12. YOUR HIGHEST EDUCATIONAL QUALIFICATION ? • School certificate: 20 (17.5%) • University bachelor degree: 50 (43.8%) • University masters degree: 43 (37.7%) • Doctorate degree: 1 (0.01%) Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  13. SUBJECTS STUDIED AT UNIVERSITY • ECONOMICS: 18 • TOURISM: 16 • HOTEL MANAGEMENT: 13 • BUSINESS: 13 • LANGUAGES: 12 • MARKETING: 11 • COMMUNICATION: 8 • POLITICAL SCIENCE: 6 Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  14. SPECIFIC ELEMENTS IN DESTINATION MARKETING • Taken by 60 respondents (53.1%) • Only 4 respondents with specific conference industry qualifications Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  15. PREVIOUS WORK EXPERIENCE • Marketing other products / services, apart from destinations: 49 responses • Marketing what? Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  16. PREVIOUS WORK EXPERIENCE • Hotels (not marketing) 36 • Travel trade 26 • Teaching 15 • National government 13 • Local government 10 • PCO/DMC 07 • Venue management 03 • (also: architecture, interior design, banking, librarianship, mining) Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  17. HOW PROBABLE IS IT THAT YOU WOULD CHANGE CAREER AND MOVE TO A COMPLETELY DIFFERENT PROFESSION ? • Very probable: 8 responses • Probable: 40 responses • Improbable: 56 responses • I would never consider working in a different profession: 08 responses Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  18. WHAT WOULD BE THE MOST LIKELY REASON FOR YOU MOVING TO A COMPLETELY DIFFERENT PROFESSION ? • Lack of opportunity for promotion: 24 responses • Salary too low: 18 responses • Too much stress: 08 responses • Too much time away from home: 02 responses Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  19. CONCLUSIONS • Lack of public awareness of career opportunities in this sector: Industry-specific careers information is required, to raise awareness of business tourism career opportunities • High mobility rates and turnover, due to the lack of clear progression opportunities and an attractive reward system for employees • University curricula must combine sector-specific content with generic business (marketing) and communications skills Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

  20. THANK YOU.Rob DavidsonUniversity of Westminsterdavidsr@wmin.ac.ukKrzysztof CeluchWarsaw University of Economics and Computer Sciencekrzysztof.celuch@wsei.pl Krzysztof Celuch, Warsaw University of Economics and Computer Science Rob Davidson, University of Westminster

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