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SEWA Banascraft

Explore the overlap between OD and market development, effectiveness of OD focus, institutional structure, quality standards, service charges, field-level knowledge management, performance measurement, and sustainable growth in SEWA Banascraft.

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SEWA Banascraft

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  1. SEWA Banascraft Xavier Institute of Management, Bhubaneswar

  2. Questions & Issues • Is there are an overlap between OD and market development approaches? • Does a OD focus help initially? • Working in under- developed markets • Marketing support along with social support mechanisms( indirect benefit) • Sequencing steps in the intervention • Organising – Product Development – Training – Marketing

  3. Cont’d • What is the appropriate institutional structure? • How does SEWA keep shifting its role from service provision to market facilitation? • How are quality standards set and communicated? • What is the appropriate service charge that SEWA should get? • What is the field level knowledge management system? • How does one develop performance measures?

  4. Measuring Performance • Producer share of final price ( comparison with old system) • Frequency & value of interaction ( no of groups regularly interacting with SEWA) • Too many grey areas in the SEWA Banascraft PMF – Subsidy issue most important ( depicted as “ minimal” ) • Client satisfaction not measured sharply ( both customers & producers) • Need to consider the two –sided market implication

  5. Cont’d • Need for developing “ impartial” data/ information sources? • How does one measure performance when roles are diffused? • What do you do when you have already hit 100 percent of the market? • Separate analysis of the role of state actors • Need for complementary and well defined goals • Increase outreach – Sustainability & Cost Effectiveness – Impact

  6. Continued • Donor Vs Practitioner conflict • When is the market development approach relevant? • When is such an approach unrealistic? • Search and identify the tipping point

  7. SEWATFTC • Annual Turnover: over 2 crores • Total Employment Generated: 3500 rural artisans, 200 urban garment workers • Provides an average monthly income of Rs. 1200 – Rs. 1500. • Established a state of art Common Facility Centre in Ahmedabad with the production capacity of 350 pieces a day • Trained around 200 young members of SEWA in multiple garmenting skills from cut to finish.

  8. Cont’d • Organised fashion shows in Spain and New York • Created a cadre of business managers to streamline the supply chain • Technical Partnership with IFC to evolve a commercial business strategy. • Provide market access and business development services to grassroots artisans

  9. Cont’d • Hansiba Brand- 3 outlets • Common facility center – raw material store , sewing, finishing, kit and quality control wings • Apparels – accessories – home furnishings & designer wear

  10. Some Products

  11. Close of Session Thank You

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