Driving Action for Resilient Communities

1. Driving Action for Resilient Communities MARCH 2014

2. Goals of America’s PrepareAthon! Increase the number of individuals who: • Understand which disasters could happen in their community, • Know what to do to be safe and mitigate damage, • Take action to increase their preparedness, and • Participate in community resilience planning.

3. Research-Based Approach • Messaging is more effective when trusted community members deliver information. • Experiential learning makes real change possible. • Promotes peer-to-peer discussions within and across community networks. • Coordinates with existing campaigns (e.g. The Great ShakeOut and local campaigns).

4. Working Together • The Ready Campaign established four universal building blocks of preparedness – Be Informed, Make a Plan, Build a Kit and Get Involved. • America’s PrepareAthon! builds on this foundation by encouraging millions of Americans to focus on a simple, specific activity that will increase preparedness.

5. Campaign Structure • Hazard specific • Protective actions, preparedness actions, mitigation measures • Sector specific • K-12 schools, institutions of higher education, workplaces, faith-based organizations, community organizations, individuals and families and local leaders • National Days of Action twice a year: Spring and Fall • April 30, 2014 Launch: Tornado, Hurricane, Flood and Wildfire • September 30, 2014: Earthquake, Hazardous Materials, Pandemic Flu and Severe Winter Weather • October 16, 2014: Great Shakeout Day of Actionearthquake drills held nationwide • National resources for local action • Customize local events using the “PrepareAthon!” sub-brand. • Action at Three Levels: • Individual: A preparedness action everyone can do that will make a difference for a specific disaster; is no-cost, and can be done in many venues. • Organizational: A scenario-based discussion to walk managers through their organization’s plans for disaster response. • Community: HSEEP-based TTXs emergency managers can use for whole community planning.

6. Spring 2014 • Aligns with • Current awareness weeks • Major initiatives of stakeholders/supporters • School schedules supporting student participation • Spring Day of Action: April 30, 2014

7. Benefits of America’s PrepareAthon! • Creates a model for others, spurring dialogue and action. • Complements and strengthens existing disaster awareness initiatives • Provides a forum to engage individuals of all ages on the importance of preparedness. • Demonstrates commitment to the health and safety of the community.

8. Benefits of America’s PrepareAthon! • Provides a platform for volunteers to learn about and become force multipliers for disaster preparedness. • Is low cost and scalable. • Enables ownership – able to sub-brand through easily accessible, downloadable and customizable promotion materials.

9. America’s PrepareAthon! is for Everyone • Faith-Based Organizations

10. Participation Process • Organizations, workplaces, schools and families across the country will hear about America’s PrepareAthon! • Outreach by FEMA and stakeholders will engage organizations and individuals in communities across the country. Registration and materials will be available at ready.gov/prepare.

11. Participation Process • The America’s PrepareAthon! website ready.gov/prepare offers free resources, templates, toolkits and hazard-specific information for download. • Participants will join millions of Americans in America’s PrepareAthon! to practice how to stay safe and prepare for hazards facing their communities.

12. Participation Process • The word spreads through community networks and social media networks to encourage coworkers, customers, friends, family and community to participate. • Communities are better prepared to withstand a disaster and able to recover more quickly if the whole community is involved.

13. Tools and Resources Make Implementation Easy INSTITUTIONS OF HIGHER EDUCATION COMMUNITY-BASED ORGANIZATIONS FAITH-BASED ORGANIZATIONS K-12 SCHOOLS INDIVIDUALS & FAMILIES WORKPLACES America’s PrepareAthon! Playbook (tailored for each sector above) TORNADO HURRICANE WILDFIRE FLOOD How to Prepare for a Tornado Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise How to Prepare for a Flood Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise How to Prepare for a Hurricane Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise How to Prepare for a Wildfire Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise

14. Spring 2014 Participant Resources INSTITUTIONS OF HIGHER EDUCATION COMMUNITY-BASED ORGANIZATIONS K-12 SCHOOLS FAITH-BASED ORGANIZATIONS WORKPLACES America’s PrepareAthon! Playbook For K-12 Schools TORNADO How to Prepare Guide Day of Action For K-12 Schools: Prepare your People Day of Action For K-12 Schools: Prepare Your Organization Individual Level Preparedness Action: How To Prepare: Tornado • Individual Level Preparedness Action: • Discussions on tornado preparedness using How To Prepare Guide • Practice a school-wide drill to safely move students/employees to protective location. • Organizational Level Preparedness Action: • TTX with tornado scenario tailored for schools . This scenario guide and PPT • walks managers through their plans to prepare for, respond to and recover from • a tornado.

15. America’s PrepareAthon! Website www.ready.gov/prepare • National research, plans, and policies • Dedicated State pages • All resources and promotional materials • On-line registration • Events calendar • Coordination with The Great ShakeOut website

16. America’s PrepareAthon! Website • What’s New • Search • Get The Facts • Recognize Yourself • Join the Movement • Know Your Hazards • Connect with Peers • Download Resources • Explore Partners

17. Promotional Materials – General

18. Promotional Materials - Tornado

19. Promotional Materials – Flood

20. Promotional Materials – Hurricane

21. Promotional Materials –Wildfire

22. Promotional Resources • America’s PrepareAthon! Promotional Presentation • Provides an overview for stakeholders. • America’s PrepareAthon! Promotional Brochure/Bifold • This easy-to-print bi-fold can be used as a leave-behind when meeting with stakeholders. • America’s PrepareAthon! Promotional Booklet • This booklet provides a comprehensive overview of America’s PrepareAthon!

23. America’s PrepareAthon! Overview, Factsheet and FAQs Promotional Resources • America’s PrepareAthon! National Supporters • America’s PrepareAthon! Talking Points

24. AP! Stakeholders’ Existing Commitments • National Supporters • The American Red Cross • Corporation for National & Community Service • International Association of Emergency Managers • National Voluntary Organizations Active in Disaster • Resilient Communities for America • Southern California Earthquake Center • The Target Corporation • U.S. Office of Personnel Management

25. Current PrepareAthon Event • Date: March 21st and 22nd, 2014 • Key Partners: City of Smyrna EMA, Smyrna Citizen Corps Council, Emory Adventist Hospital, Cobb County Schools, Cobb-Douglas Public Health Department, Atlanta Red Cross, Georgia Emergency Management Agency, National Weather Service, FEMA Region IV. • Event Type: Community-Wide Tornado Drill, Full Scale HSEPP Hospital Exercise, and Family Preparedness Expo

26. Current PrepareAthon Event March 21st Community Wide Tornado Drill Agenda • 9-10:00 AM EST –Smyrna schools conduct Tornado Drill • 11:00 AM EST – Media Briefing • 12:00 PM – Community Wide Tornado Drill • 1:00 PM – 4:00 PM – Full Scale HSEEP Level Exercise

27. Current PrepareAthon Event Saturday,March 22nd Family Preparedness Expo • 10:00 AM EST – 2:00 PM EST • Preparedness Expo to be held at Smyrna Elementary • Activities to include: Red Cross Education, Generator Safety, Chainsaw Safety, Blood Drive, Disaster Kit Demonstration, Smyrna Swat Team, Food Safety (Public Health), private vendor demonstrating disaster preparedness items and classes, Boy Scouts demonstrating safety activities, Neighborhood HOA Cert Team registrations. • Food Trucks

28. Customize Your Event Ready Smyrna PrepareAthon • Created Ready Smyrna Website • Developed Outreach Collateral Materials • Distributed outreach materials as inserts in City Water Bill • Targeted the Business Community and Partnered with the Red Cross to promote the Ready Rating Program. • Partnered with the local Hospital to include major exercise as part of their Community Day of Action. • Involved local Emergency Management and Citizens Corps Council. • Will be launching a Ready Smyrna PrepareAthon App next Friday during their Community Preparedness Day activities.

29. What can you do? • Review America’s PrepareAthon! materials • Spread the word • Plan your day of action

30. April 30th National Day of Action • Who is Next to join the Campaign? • Seeking a college or university to hold a tornado drill or other preparedness activity on campus on April 30th. • One time activity or the beginning a new preparedness campaign. • Receive guidance from your FEMA Preparedness Liaison in planning your event. • Support from your FEMA Region External Affairs in promoting the event.

31. Contact Information For questions about America’s PrepareAthon! please contact: PrepareAthon@fema.dhs.gov or in FEMA Region IV – you may contact: Greg Padgett, Regional Preparedness Liaison (CTR) Greg.Padgett@icfi.com (678) 232-9752