1 / 34

How to export to Norway

How to export to Norway. Håvard Figenschou Raaen. Kiev – 9 October 2012. Quick facts about Norway. Area: 384 802 km2 Population : 5 million Languages : Norwegian and Sami Capital city: Oslo GDP: 349 bill . EURO (2011) GDP per capita : 70 400 EURO (2011)

pascal
Download Presentation

How to export to Norway

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to export to Norway Håvard Figenschou Raaen Kiev – 9 October 2012

  2. Quick facts about Norway • Area: 384 802 km2 • Population: 5 million • Languages: Norwegian and Sami • Capital city: Oslo • GDP: 349 bill. EURO (2011) • GDP per capita: 70 400 EURO (2011) • Currency: Norwegian Krone (NOK) • 1 EUR = 7,4 NOK • 1 UAH = 0,71 NOK

  3. Norway in international trade • 0,07 % of world population • Share in world total exports and imports (2010) • 0,9 % of merchandiseexport (no. 31) • 0,5 % of merchandise import (no. 36) • 1 % of services exports (no. 24) • 1,2 % of services imports (no. 24) • 73 % of GDP consists of trade • Total value of imports: 90 billion Euro • Total value of exports: 130 billion Euro

  4. Energy Maritime Environmental technology Marine Tourism

  5. Norway’s imports from the World (mill. EURO) Source: International Trade Centre

  6. Main import countries to Norway in 2011 (mill. Euro)

  7. Household Consumption in Norway Source: Statistics Norway, Forbruksundersøkelsen 2007-2009

  8. Strongincrease in trade of goods • Norwegian exports: 181 mill. Euro • Seafood (84 %) • Norwegian imports: 119 mill. Euro • Inorganicchemicals (50 %) • Norway UkrainianChamber of Commerce • Established in 2008 • Business cooperationwithintelecommunications, ICT and shipbuilding. Ukraine – Norway Business Relations

  9. Exports of goods from Ukraine to Norway (mill. Euro)

  10. Ukraine’s exports to Norway (mill. Euro)

  11. The Norwegian Market – Export Opportunities • Groceries • Fruit and vegetables • Organicfood • Wine and Spirits • Tourism • Textiles and clothing • Footwear

  12. General grocery store sector • Market value: 15,4 bill. EURO excl. VAT (2009) • 4 chains control the market

  13. Fruits and vegetables • Total value of imports: 700 mill. Euro (2012) • Highshare of F&V consumptionare imports: • 98 % of fruits • 50 % of vegetables • 67 % of berries • 29 % of potatoes • Main importers: • - Bama • - ICA Norge • - Coop

  14. Consumption trend 2002 – 2011

  15. Main importing countries of F&V (mill. NOK) Source: The Norwegian Fruit and Vegetables Marketing Board, 2012

  16. Organic Food • Market value of 158 mill. Euro (2011) • 10 % increase from 2010 • 1 % market share in 2011 • Political ambition: Market share of 15 % in 2020 • Global level: Consumption of organicfood has tripled in the last tenyears

  17. The Norwegian Wine and Spirits Monopoly • Vinmonopolet has the exclusive right to retail wine, spirits and strong beer in Norway. (Similar system in Sweden, Iceland and Finland) • 239 shops with more than 10 000 different products • The products are purchased from importers holding the required licence and who have signed a purchase agreement with Vinmonopolet • Approx. 270 new products are purchased per year. • New products are launched every second month. • For informationabout importers: • The Association of Norwegian Wine & Spirit Suppliers. • Website: www.vbf.no

  18. Wine

  19. Wine consumption (1000 litres) Source: Statistics Norway

  20. Tourism • Norwegian expenditureonholidaysabroad: 7 bill. Euro (2010) • New directflightbetween Oslo and Kiev (Norwegian.no)

  21. Textiles - main importing countries Total value of imports: 1,9 bill. Euro (2010)

  22. Main clothing retailers Market value: 3,5 bill Euro excl. VAT (2008)

  23. Sports equipment retail chains Market value: 1,2 bill. Euro excl. VAT (2008)

  24. Footwear Market value: 400 mill. euro excl. VAT (2009) * Estimatedannual sales ** Nilson Group consistsofthechains Din Sko, Skopunkten og Nilson Source: Kvarud Analyse

  25. How to access the Norwegian market • Market research • Market accessstrategy • Importer requirements • Standards and safety • Business Culture

  26. Importer requirements • Quality • Health safety • Traceability • Reliability: Adherence to contracts and deadlines • Corporatesocialresponsibility / Ethical Trade • Price

  27. Standards and safety

  28. Corporate Social Responsibility (CSR) • Report to the national assembly in 2009: • The Norwegian Government’s position is that CSR involves companies integrating social and environmental concerns into their day-to-day operations, as well as in their dealings with stakeholders. • CSR means what companies do on a voluntary basis beyond complying with existing legislation and rules in the country in which they are operating. • Companies should promote positive social development through value creation and responsible business conduct, and by taking the local community and other stakeholders into consideration. • For more information: SeeReport No. 10 (2008-2009) to the Storting – Corporate Social Responsibility in a global economy: • http://www.regjeringen.no/en/dep/ud/dok/regpubl/stmeld/2008-2009/report-no-10-2008-2009-to-the-storting.html?id=565907

  29. Business culture • Rulesbeforerelations • The business contract is consideredirrevocable • Flat business hierarchy • Punctuality • Open and straightforward negotiationsof terms • Not common for business partners to exchangegifts • See more in thereport ”Exporting to Scandinavia” availablehere: http://www.virke.no/dav/63a3a73a57.pdf

  30. Useful information for Ukrainian exporters • Wherecan I findinformationabout Norwegian exporters, products and suppliers? • The Norwegian Trade Portal: http://www.nortrade.com/ • How do I findoutabout trade fairs and exhibitions in Norway? • Norway Trade Fairs: http://www.messe.no/en/ • Wherecan I obtaininformationonhow to establish a business in Norway? • Altinn: http://www.altinn.no/en • How do I obtaininformationon Norwegian companies? • The Brønnøysund Register Centre: http://www.brreg.no/english/ • Available market reports: • How to export to Scandinavia: http://www.virke.no/dav/63a3a73a57.pdf • Organicfood: http://www.virke.no/dav/7912a92b93.pdf • Interiordecoration: http://www.virke.no/dav/0c721e08c5.pdf • Freshfruit and vegetables: http://www.virke.no/dav/29e5631bee.pdf

  31. Virke – The Enterprise Federation of Norway • Virke is theprincipalenterpriseorganisation in Norway withinthe trade and service industry • In trade, Virke covers all sectors and sales activities, i.e. retailers, wholesalers, agents and importers within all sectors. • 15 500 membercompanieswith more than 200 000 employees • Most Norwegian imports aredealtwith by membercompanies of Virke • Virke - Department of International Trade Cooperation (DITC) • Establishedaccording to an agreementbetween Virke and NORAD (Norwegian Agency for Development Cooperation) • DITC provides: Market information, capacitybuilding, adviceon market access, company matchmaking • Website: www.virke.no

  32. Websites with more information • Virke – The Enterprise Federation of Norway: • Website: http://www.virke.no • 2. Virke - Department of International Trade Cooperation: • Website: http://www.virke.no • 3. Norwegian Directorate of Customs and Excise • Website: http://www.toll.no/ • 4. Norwegian Ministry of Trade and Industry • Website: www.nhd.no • 6. Oslo Chamber of Commerce • Website: www.chamber.no • 5. International Trade Centre (ITC) • Website: http://www.intracen.org/ • ITC is the joint agency of the WTO and the UN working to help developing and transition countries achieve sustainable development through exports. • Centre for the Promotion of Imports from Developing Countries (CBI) • Website: http://www.cbi.eu/ • The CBI is a Dutch Government Agency providing services such as market information, • exportcoaching and a European company database.

  33. Thank you for your attention! • E-mail: hfr@nhd.dep.no

More Related