BUS 360: BUSINESS COMMUNICATION

1. BUS 360: BUSINESS COMMUNICATION Jenna Walsh Business Librarian, SFU Surrey jmwalsh@sfu.ca Spring 2012

2. The research process: • Choose a research question • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

3. The research process: • Choose a research question (done for you!) • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

4. The research process: • Choose a research question • Think of some sub-questions (partly done for you  questions to think about for your report) • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

5. The research process: • Choose a research question • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

6. Who might publish the information you want?

7. BUS 360 wiki

8. BUS 360 wiki

9. BUS 360 wiki

10. BUS 360 wiki

11. BUS 360 wiki

12. The research process: • Choose a research question • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

13. The research process: • Choose a research question • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

14. Scholarly vs. popular publications What is the difference between Academic and Popular publications?

15. But what about evaluating other types of information?

16. Information quality For your report, you may have difficulty finding useful scholarly articles, so you will have to evaluateevery fact and opinion that you find.

17. Information quality: The “3 Rs” • Reliability • Is the source credible? • Recency • How current is the information? • Relevance • Does it apply to your topic?

18. Reliability • When you cite a scholarly article, you seldom need to evaluate the article’s reliability. • The peer review process does most of the work for you. • Bonus question: What does “peer-reviewed” mean?

19. Reliability • Bibliography + methodology = documentation • Author info = authority • Length/language = completeness + purpose

20. Relevance Transferability: • How well does the information you've found transfer to your case? • Geography • Example: Is the study you’ve found from Japan still relevant to your topic? • Industry • Example: Is the industry you have found information for relevant to the one you are focusing on?

21. Relevance Scalability: • How well does the scale of the information you've found apply to your case? • Example: Is information about Starbucks relevant to a small coffee shop in Surrey?

22. Information quality • Remember: Decisions will be made based on the report and recommendations that you deliver. • You might not find many facts/opinions that meet the 3Rs perfectly. • Try to anticipate (and answer) the questions that your audience will have about the information you’ve included. • If you notice something, assume that they will notice it. • If it’s relevant, briefly explain your rationale for including it.

23. Evaluating an article excerpt • Evaluate the reliability (including the authority, documentation, completeness, and purpose) of the article excerpt on your handout, “Rough play divides hockey community… ”

24. The research process: • Choose a research question • Think of some sub-questions • Identify likely publishers • Search and cycle your search • Evaluate your results • Write your report

25. Write your paper & cite your sources

26. APA guides and plagiarism tutorial APA guides Plagiarism tutorial

27. Writing and avoiding plagiarism • If you don’t know how to correctly cite a document, feel free to ask a librarian for help. • If you want help with writing/structuring your paper or quoting/paraphrasing documents, see the Student Learning Commons. • Workshops • One-to-one appointments • Drop-in consultations

28. Is this plagiarism? Direct quotation:  “When a significant violation of public trust has occurred, lying is a common corollary because the wrongdoing invites concealment” (Fleming & Zyglidopoulos, 2008, p. 838). Student A’s paper: If a serious violation of public trust occurs, lying is often the result because this action invites concealment (Fleming & Zyglidopoulos, 2008).

29. Is this plagiarism? Direct quotation:  “When a significant violation of public trust has occurred, lying is a common corollary because the wrongdoing invites concealment” (Fleming & Zyglidopoulos, 2008, p. 838). Student A’s paper: If a serious violation of public trust occurs, lying is often the result because this action invites concealment (Fleming & Zyglidopoulos, 2008).

30. Is this plagiarism? Direct quotation:  “When a significant violation of public trust has occurred, lying is a common corollary because the wrongdoing invites concealment” (Fleming & Zyglidopoulos, 2008, p. 838). Student B’s paper: Organizations often feel compelled to lie about their actions when they are discovered to have taken advantage of the public (Fleming & Zyglidopoulos, 2008).

31. Avoiding plagiarism • If you include any ideas or sentences in your paper that come from elsewhere (e.g., articles, books, websites), you need to acknowledge those sources. • Citing a document incorrectly is always better than not citing it. • Leave yourself time to cite your sources.

32. Getting help

33. Getting Help • Ask anyone at the reference desk in any of the three campus libraries • Use our Ask a Librarianservices (via the Library home page) to contact a librarian (by phone, IM, or email). • Contact : Jenna Walsh jmwalsh@sfu.ca Class? Due Date? Where have you searched? How have you searched? Found anything close to what you need? (I’ll typically be on campus Tuesdays to Fridays.)