Which of the following is not a reason that a new product might fail?

1. Which of the following is not a reason that a new product might fail? The product is priced too high. The product is poorly designed. The estimated market for the product is too large. All of the above are reasons that a new product might fail. Kotler / Armstrong, Chapter 9

2. Which of the following is not a reason that a new product might fail? The product is priced too high. The product is poorly designed. The estimated market for the product is too large. All of the above are reasons that a new product might fail. Kotler / Armstrong, Chapter 9

3. The systematic search for new-product ideas is called _____. idea generation idea search idea screening concept development Kotler / Armstrong, Chapter 9

4. The systematic search for new-product ideas is called _____. idea generation idea search idea screening concept development Kotler / Armstrong, Chapter 9

5. Which of the following is not a good external source of ideas? customers the R&D department suppliers competitors Kotler / Armstrong, Chapter 9

6. Which of the following is not a good external source of ideas? customers the R&D department suppliers competitors Kotler / Armstrong, Chapter 9

7. The purpose of idea screening is to reduce the number of new ideas. true false Kotler / Armstrong, Chapter 9

8. The purpose of idea screening is to reduce the number of new ideas. true false Kotler / Armstrong, Chapter 9

9. A product concept is a detailed version of a new product idea stated in meaningful consumer terms. true false Kotler / Armstrong, Chapter 9

10. A product concept is a detailed version of a new product idea stated in meaningful consumer terms. true false Kotler / Armstrong, Chapter 9

11. Once the new product ideas have been screened, the next step in the new product development process is _____. marketing strategy concept development and testing product development none of the above Kotler / Armstrong, Chapter 9

12. Once the new product ideas have been screened, the next step in the new product development process is _____. marketing strategy concept development and testing product development none of the above Kotler / Armstrong, Chapter 9

13. _____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. Market strategy development Product development Business analysis Forecasting Kotler / Armstrong, Chapter 9

14. _____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. Market strategy development Product development Business analysis Forecasting Kotler / Armstrong, Chapter 9

15. When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________. market strategy product development business analysis commercialization Kotler / Armstrong, Chapter 9

16. When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________. market strategy product development business analysis commercialization Kotler / Armstrong, Chapter 9

17. Test marketing is the stage at which the product and marketing program are introduced into more realistic settings. true false Kotler / Armstrong, Chapter 9

18. Test marketing is the stage at which the product and marketing program are introduced into more realistic settings. true false Kotler / Armstrong, Chapter 9

19. Which of the following is not a form of test marketing? standard test markets controlled test markets simulated test markets perceptual test markets Kotler / Armstrong, Chapter 9

20. Which of the following is not a form of test marketing? standard test markets controlled test markets simulated test markets perceptual test markets Kotler / Armstrong, Chapter 9

21. Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas. standard controlled simulated Internet Kotler / Armstrong, Chapter 9

22. Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas. standard controlled simulated Internet Kotler / Armstrong, Chapter 9

23. The final stage in new product development is referred to as __________. new product penetration commercialization consumer initiation idea screened Kotler / Armstrong, Chapter 9

24. The final stage in new product development is referred to as __________. new product penetration commercialization consumer initiation idea screened Kotler / Armstrong, Chapter 9

25. The first thing a company must decide when launching a new product is _____. who to launch it to where to launch it when to launch it who its advertising agency will be Kotler / Armstrong, Chapter 9

26. The first thing a company must decide when launching a new product is _____. who to launch it to where to launch it when to launch it who its advertising agency will be Kotler / Armstrong, Chapter 9

27. When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness. true false Kotler / Armstrong, Chapter 9

28. When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness. true false (The definition above is for a company using simultaneous product development, not sequential product development.) Kotler / Armstrong, Chapter 9

29. Which of the following is not a stage in the product life cycle (PLC)? idea screening growth maturity decline Kotler / Armstrong, Chapter 9

30. Which of the following is not a stage in the product life cycle (PLC)? idea screening growth maturity decline Kotler / Armstrong, Chapter 9

31. Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers? introduction growth maturity decline Kotler / Armstrong, Chapter 9

32. Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers? introduction growth maturity decline Kotler / Armstrong, Chapter 9

33. The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food. true false Kotler / Armstrong, Chapter 9

34. The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food. true false Kotler / Armstrong, Chapter 9

35. _____ tend to grow slowly, remain popular for a while, and then decline slowly. Fads Styles Fashions Designs Kotler / Armstrong, Chapter 9

36. _____ tend to grow slowly, remain popular for a while, and then decline slowly. Fads Styles Fashions Designs Kotler / Armstrong, Chapter 9

37. In the _____ stage, sales start climbing quickly and competition often enters the market. introduction growth maturity decline Kotler / Armstrong, Chapter 9

38. In the _____ stage, sales start climbing quickly and competition often enters the market. introduction growth maturity decline Kotler / Armstrong, Chapter 9

39. Kotler / Armstrong, Chapter 9 Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________. • social responsibility • positioning • marketing mix • commercialization

40. Kotler / Armstrong, Chapter 9 Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________. • social responsibility • positioning • marketing mix • commercialization