1 / 7

San Francisco Bay Area Rapid Transit District

San Francisco Bay Area Rapid Transit District. Social Media Palooza. APTA Marketing and Communications Workshop 2017. The BART System. Heavy rail rapid transit system in the San Francisco, Bay Area 44 years in operation Service through 4 diverse counties

paul
Download Presentation

San Francisco Bay Area Rapid Transit District

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. San Francisco Bay Area Rapid Transit District • Social Media Palooza • APTA Marketing and Communications Workshop 2017

  2. The BART System • Heavy rail rapid transit system in the San Francisco, Bay Area • 44 years in operation • Service through 4 diverse counties • 45 stations, 107 miles of track, 669 rail cars • Subway, elevated, and at grade tracks and stations • 430,000 trips each weekday (added 100,000 in 5 yrs alone) • Voter elected Board of Directors • Policed by our own PD

  3. Frequently Used Social Media Platforms @sfbart 234K followers @sfbartalert 75.8 K followers @BARTSF 30K likes/followers BARTable 2016: 365,302 views 18 videos produced 4 months 16 tracks 11,000 downloads

  4. Other Social Media Used to archive: Twitter townhalls Viral interactions Record breaking ridership days 3.3K followers 3 live broadcast 5.8K views Group themed pictures to boards and link to them

  5. Social Media Staffing • No “Social Media Manager” it’s a shared responsibility • Customer Service: 1.25 FTE 9am-5pm Customer Service Reps responding to tweets (they only respond- they don’t tweet or retweet) • Communications/Media Team: All 4 spokespeople are on Twitter/Facebook frequently, 2 others on team also post & retweet as appropriate. • On-call spokesperson is expected to handle social during after hour emergencies.

  6. What we are known for • Having conversations • Taking on Trolls • Using social to plant media pitches • Getting earned media based on social, headlines include: • Wow—Finally Some Honesty From the Government • With its back against the wall, BART tweets like a boss • BART's twitter manager drops truth-bombs, world cheers • BART and the LA Metro are in a weird transit-themed haiku battle • BART Mocks Trump On Twitter To Raise Awareness About Bond Measure • Called the “realest social media managers in public transportation”

  7. Contact Me • Alicia Trost • Communications Dept. Manager • Atrost@bart.gov • 510-464-6154 • @AliciaTrost • Connect on Linkedin

More Related