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1. FinScopeTM SA 2005Survey FindingsLaunch25 October 2005
3. Track changes between 2004 and 2005 (based on 16+ age group) with emphasis on the financial sector
Understand factors influencing the financial services sector – employment, poverty, access to services, living standards and the like
Understand who is engaging in the financial services sector – who is using what?
Understand the reasons people are not using financial service categories
Determine how people are engaging with financial service categories
Understand the different needs and behaviours of people through segmentation – the Financial Services Measure (FSM) FinScope Objectives
5. FinScope™ 2005 suppliers
6. FinScope™: Robust study Nationally representative sample of 3,885 respondents
Area based sample, drawn by and results and weights verified by Prof. Dawie Stoker
7. Financial Sector Charter targets Effective access - 20km to nearest service point:
LSM 1 – 5: 80% access to transaction products and services
LSM 1 – 5 : 80% access to bank savings products and services
LSM 1 – 5 : (a percentage to be agreed) access to life assurance products and services
LSM 1 – 5 : 1% plus 250 000 access to formal collective investment savings products and services
LSM 1 – 5 : 6% access to short term risk insurance products and services
8. Financial Sector Charter Personal income by LSM group
9. Financial Sector Charter Population by LSM
10. Financial Sector Charter Racial dispersion by LSM grouping
11. Financial Sector Charter LSM 1-5 by geographic area type
12. Financial Sector Charter Insurance penetration by LSM group
13. Financial Sector Charter LSM 1-5 in summary 63% (19m) of adult population
79% of whom have monthly incomes of less than R1,000
…but of whom 21% (4m) have incomes of between R1,000 – R6,000
94% black
10,3m living in rural areas
68% unbanked; 95% uninsured, long or short
3,1m child grant recipients (total 3,6m)
14. Access strand of financial services
15.
Poverty
Unemployment
Physical access
Financial literacy
Negative perceptions
16. PovertyPersonal income
17. PovertyGone without basics
18. Unemployment
19. Physical accessHave access to a bank “nearby”
21. Negative perceptions and experiences Banking
service fees (61%)
long queues (68%)
only 51% say banks “show respect”
Insurance
cannot get money quickly (25%)
only 11% say insurance companies “show respect”
Microlenders
don’t understand how they work (30%)
not understanding when payments can’t be made (20%)
too much credit and service fees too high (17%)
22. Life insurance Backdrop
death or serious illness of main wage earner “likely” (14%)
20% have lost a family member in the household, 40% outside the household
job loss of main wage earner also “likely” for 14%
78% have no medical cover
perceptions of precariousness
Perceptions not all negative
17% don’t use but would like to
Trust in life companies as preferred source of advice
23. Life insurance 69% say they can’t afford it
“Skipping” premiums to make up the difference later not an option for a quarter of people
Low levels of understanding
One third do not understand how life insurance companies work
43% would want to be sold insurance by a broker or a company representative
Affordability concerns suggest need for trust
Consequences
More affordable products
Product innovation to meet needs (eg job loss)
Distribution needs to retain some personal contact
24. Short term insurance Low penetration
92% have never had car insurance
only 6% have household contents
short term insurance virtually non-existent in the black population
even FSM4 (90% banked, full time formally employed) – 3% usage
Reasons for not insuring
affordability (46%)
don’t need it (30%)/nothing to insure (5%)
31% say they don’t understand how it works
25. Banked/unbanked
26. Banked/unbanked
27. Characteristics of the unbanked
28. Awareness of Mzansi(as at July 2005)
29. Reasons for not bankingBank vs Mzansi
30. Cash
31. Cash Strong adherence to cash overall
83% of clothing purchases
preferred payment means for life and short term insurance
FSM 3-6 split loyalties towards cash:
Highest incidence of stokvels and burial societies
…but also of bank savings accounts
Thirst for financial education highest in these groups
Debit card usage - 92% of FSM5 have an ATM card but 67% “have never had” a debit card
debit cards not in the Top10 of transactions
..but debit card usage now 14% (up from 10%)
30% of banked population using debit cards
32. Retail The most popular form of financial service after bank accounts
..but 28% say too much credit
Strong demand from black population for funeral, education and savings products
FSM 3-6 shows incidence of approximately 41% store card usage
LSM 1-5 shows incidence of approximately 38% store card usage
33. Cellphone access
34. Understanding cellphone banking
35. Understanding technology
36. Summarising the changes Over half a million new bank accounts (up 4%, mainly non-Mzansi) but the adult population is also growing
Mzansi – making an impact but creating mixed opinions
Clear interest in cellphone banking as access to cellphones grows
Retail financial services showing steady growth
Informal product usage slowly declining – but loyalties strongest in middle tier FSMs
Much has not changed:
Low incidence of formal insurance
Some (but not all) demographic indicators have got worse
Life not close to ideal
Gone without cash
Loss of family members
37. So what does it all mean? Access targets for banking now seem very distant
Accessibility will far exceed active usage by 2008
1% increase in banked
46% “can easily live life without a bank account” – 27% of currently banked people agree with this statement!
Mzansi clearly not the silver bullet
Adherence to cash continues
Convenience of cash is compelling
Where are the debit cards?
Expectation of price competition
Mzansi and cellphone banking
Watch the FSM 3-5s!
Many already banked but they are hungry for more products and more knowledge
Need for cheaper, simpler products, especially in insurance
Financial literacy
Urgent need for financial literacy support across the industry
Convenient access to money advice
38. FinScope™ developments Spin out FinScopeTM South Africa
Academic host
Multi-funding deal
Africa expansion
Tanzania, Uganda, Zambia, Kenya
Ghana, Nigeria
FinScopeTM Small Business Study
Pilot in Gauteng province
FinMark Trust and Gauteng Enterprise Propellor