Movie Tray Mobile

1. Movie Tray Mobile Extending the ‘Brand Impression’ beyond the Tray A Presentation by NetInformer 2005 - NetInformer - Proprietary and Confidential

2. MovieTray gets interactive we extend the Brand Impression from in-venue to home • Message remains on the customer’s mobile phone for prolonged exposure. • Provides an interactive advertising experience using two powerful mediums. • Can involve user with TXT Trivia, Instant Win Games, and Mobile Coupon Offers. • Drive user to sponsor website or retail location. Home + Internet Retail See the Brand Message and Play Experience the Brand Take the Brand with you

3. 3 MovieTray Mobile Packages Are Available Promo Tray • Designed to integrate with existing promotions • Provides basic level of interactivity for brand • All messaging included • Drives traffic to website, retail, kiosk, etc. Instant Win Tray • Turn-key Program. • Sponsor sets odds of instant win. • Creates urgency for interaction with brand. • Non-winners given smaller coupon Text Trivia Tray • Turn-key Program. • Maximum brand interaction time (3+ Minutes) • 3 Questions per player • Prizes/Coupons Given for Correct Answers

4. Example: MovieTRAY • Sponsor: Tylenol (McNeil-PPC) • Tylenol Trivia teaser and instructions printed on Stadium Tray.

5. Text Message Text Message To: 55555 To: 55555 Congrats! U know UR Movies! U also know,then, that Tylenol can make a long day at the theater more enjoyable. U Win $2 off any Tylenol product. Go to: www.tylenol.com and enter code: 19457 Tylenol Example: MovieTray - How it works 1 2 Fan is alerted to interactive Tylenol Trivia on the MovieTray. On the mobile phone, Fan sends: Tylenol to 55555. 3 4 Fan is sent back a Tylenol Trivia question. Fan sends “C” and receives coupon code + website address Text Message From: 55555 TYLENOL TRIVIA: In Citizen Kane, what is Kane’s last word? A. Run! B. Peace C. Rosebud D. Starlight

6. Example: Mobile Coupon Redemption - Web Redemption: A Coupon Landing and Validation Page (Coupon Validation is optional) NetInformer provides the following formats for the coupon experience: Hosted Webpage: - www.usasms.com/tylenol HTML Code for Existing Site -www.tylenol.com/trivia - Embedded HTML Code calls on NetInformer Server to validate coupon No Validation - A generic coupon code which works for all users. Or no code at all.

7. Example: The Mobile Coupon System • A Mobile Coupon System is included with the Stadium Tray Mobile and can be used in two ways: • Redemption of the Coupon at Sponsor Location. • In this case a unique coupon code is sent to each winner. This code can be validated by any computer with web access through a coupon redemption page provided by NetInformer. Some clients may not require validation (Ex: A $1 off coupon given to every participant and shown to a retail clerk on the mobile phone). • Redemption of the Coupon from Sponsor Website • NetInformer provides a coupon landing page branded to the sponsor. This is all included with a standard campaign. • Coupon Code and Mobile Number are entered, and validated by NetInformer. Different coupon codes can take user to different coupons.

8. Text Message Text Message To: 12345 From: 12345 J44 UR Seat Number isn’t the drivers. But for playing, take an extra $500 off any new GM. Go to www.gm.com and enter code: 3S2 Instant Win Games are also available Instant Win Tray • Provides most incentive for immediate interaction. • Ideal for instant location redemption. • Every non-winner can receive a coupon. • Full turn-key promotion. How it Works • The Tray gives the set-up and instructions for entering the Instant Win Game. • The Sponsor determines the odds of winning, and NetInformer’s system executes win/lose responses based on these odds. • Up to 3 Prizes can be set up. Ex: Small Prize with 1:10 odds. Med with 1:1,000, Large with 1:100,000 Teaser and Instructions on Tray Fan sends in Seat Number Win/Lose Response Drive Customer to Website or In-Venue Booth

9. Text Message Text Message To: 12345 From: 12345 Lemons UR Snapple Lemons ‘R Lucky Code is: 231. Enter the code at www.snapple.com to see if UR a winner! MovieTray can integrate with current promos Promo Tray • Complements existing promotions. • Provides basic level interactivity • Creates an immediate method of entry into a current contest or promotion. How it Works • The Tray gives the set-up and instructions for entering Snapple’s current Lemons ‘R Lucky promotion. • The return message provides the method of entry - in this case, a 3-digit code to enter at the website. • Seamlessly integrates with any promotion with a web-based entry model. Teaser and Instructions on Tray Fan sends in “Lemons” Promotional Message Drive Customer to Website or Retail Location.

10. Each MovieTray Includes Everything You Need Text Trivia Promotional Instant Win Short Code Rental for duration of campaign. Short Code Rental for duration of campaign. Short Code Rental for duration of campaign. Mobile Coupon System Mobile Coupon System Mobile Coupon System Full Campaign Statistics report. Basic Campaign Statistics report. Full Campaign Statistics report. Up to 8 Text Messages per user. Up to 4 Text Messages per user. Up to 4 Text Messages per user. Turn-key Text Trivia for maximum brand interaction length. Turn-key Instant Win Game

11. Benefits of MovieTray Mobile • Extend the life of the brand message. • Involve the younger demographic with text messaging. • Go beyond a static ad with interactivity. • Drive participants to websites or retail locations. • High mobile coupon redemption rates can drive sales.

12. 2005 - NetInformer - Proprietary and Confidential