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How to Deal with a Case Study

How to Deal with a Case Study. Yale Braunstein June 2004 . Agenda. 1. Why Case Studies? 2. How to deal with them? 3. The report. I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report. Case Studies and Practice.

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How to Deal with a Case Study

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  1. How to Deal with a Case Study Yale BraunsteinJune 2004

  2. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  3. Case Studies and Practice • Interesting, real world situations with insights into the studies of management • Decision making • may become easier • better quality of decisions • faster decision making • Working in teams I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  4. Case Studies Solutions • Different from normal homework design • Often more than one answer • depends on assumptions and problem definition • Time is well spent • confidence in a decision-making position • parallels to real-world situations I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  5. Attacking the Case • Problems with quantity of information • first too much/later not enough • Solution: • seek additional information • make assumptions • Decide which questions to ask • Instructor will be more interested in the analyses and process than in absolute correctness I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  6. Steps of Problem Analyses • Read the case thoroughly • Define the central issue • Define the firms goals • Identify the constraints to the problem • Identify all the relevant alternatives • Select the best alternative • Develop an implementation plan I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  7. More on the Question of Focus • Is there one issue or many issues? • The answer may not be simple or obvious • Often it makes sense to organize the problem statement in a hierarchical way • A single over-riding issue • Additional issues, but usually subsidiary to the main issue • Triage ( Auswahl ) • Deal with most important areas first I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  8. The Report • Written or oral • Describes the solution of the case • Express yourself clearly • Explain the analyses and logic • Separate "facts" from opinion • Lay out a plan for implementating the decision I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  9. Written Reports • Short, well-organized report is better than a long, unorganized one • Do not include trivial matters • Typical sections: • executive summary • problem statement • alternatives • conclusion • implementation I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

  10. Oral Reports • State what has occurred – what is the case about? • Describe the context • changes in firm, industry, market • Typical contents: • description of the case situation • problem statement • analyses of the key alternatives • conclusion • implementation • Be able to comment on other ideas I. Agenda 1. Why Case Studies? 2. How to deal with them? 3. The report

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