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Podcasting. From Wikipedia. Podcasting is a collection of digital media files which are distributed over the Internet using syndication feeds for playback on portable media players and personal computers. What is Podcasting?. Term emerged in 2004 Combine words “iPod” and “broadcasting”
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From Wikipedia Podcasting is a collection of digital media files which are distributed over the Internet using syndication feeds for playback on portable media players and personal computers.
What is Podcasting? • Term emerged in 2004 • Combine words “iPod” and “broadcasting” • Podcasts are recorded audio programs that people can subscribe to for free. Whenever new podcasts are posted online, those files can be automatically downloaded to a computer and transferred to a portable music player. • Morning commute, airplane, gym, travel to the ranch
MP3 audio, AAC audio • Can be news, commentary, entertainment, etc. • Gym • Auto • Plane • Desktop
Podcasting vs Broadcast Radio? • This is the age of new media • So much news consumed online • Radio is struggling for listenership • Stations across the country have been gobbled up by big media (Clear Channel) • Farm broadcasting is becoming obsolete in many U.S. markets • Podcasting is servicing hungry listeners for niche audio programming
Who Started Podcasting? Adam Curry Dave Winer I’m the Podfather! Yes, but without RSS, there wouldn’t be Podcasting!
Apple iPod or MP3 Player • More than 40 million iPod Owners • Users primarily ages 35 and under • [this is changing]
Equipment Needed To Produce A Podcast • Laptop or Desktop Computer • Microphone • Audio Recording Software (Free versions available) • Digital audio recorder (optional)
Steps To Produce Podcast • Make an outline of what you will include in podcast • Record an audio file that contains a news report, commentary, etc. (Takes Practice!) • Input the ID3 tags (metadata that includes author, subject of .MP3 file). This is displayed when playing file in Apple’s iTunes or Windows Media Player Compress the file into .MP3 format • Post to the Web • Code RSS Feed (Key to distribution)
Aggregator Program • RSS real simple syndication
What the Heck is RSS? • RSS=“Really Simple Syndication” • Using free software clients, subscribe to RSS feed (URL) of podcast • Automatically receive downloaded podcast on desktop • Will play in iTunes, Windows Media Player, Telephones, whichever audio player you have chosen as default player
RSS a form of eXtensible markup language (XML). Instead of hunting for these stories from Web site to Web site through a browser, a news reader program automatically aggregates headlines and news updates for you.
What’s In The RSS Feed • Podcasts use RSS 2.0 Spec • RSS feed is a file with a .xml extension placed on a server • Title • Link • Description • Enclosure (link to where audio file resides on the server)
Agnews.tamu.edu Podcast RSS Feed RSS Feed URL/Copy Link and Paste into Podcast catcher
iPodder Software (PC/Mac) Paste RSS Feed URL into Podcast catcher
Podcast Played iTunes Song Name Artist Album (TCE/TAES Ag News) (Agnews Weekly) (Texas A&M University) Optional Logo (Image created in Photoshop)
How We Use Podcasts To Distribute News • Offer podcast audio news reports with print stories (2-3 minutes in length)
Web Sites Listing Podcasts ipodder.org
Ipodder.org Agriculture Category
The Audience is Listening • South Texas rancher listens to podcast in his pickup driving to the ranch • Advertising executive in New York City listens during subway commute • CNN Web development director listens during commute • Plains Radio Network
Future of Podcasting • Could revitalize broadcasting • No transmitters! A new radio! • No expensive technology • Bypass traditional radio outlets to get Extension/Experiment Station news out to the masses
Telephone Players BLACKJACK IPHONE TREO
Future of Podcasting …just one more thing
Apple • Steve Jobs announces at Wall Street Journal Technology Conference 5/22/05: iTunes 4.9 To Include Podcast “Catcher”
Summary • http://iPodder.org (Source For Podcasts, Find Free Software) • http://audio.weblogs.com (Latest Listing of Podcasts) • http://agnews.tamu.edu/rss.html (Texas A&M Ag Program Podcast feed) • Audacity Audio Software: http://audacity.sourceforge.net • WireTap: http://www.ambrosiasw.com