1 / 5

Affari & Finanza - Italy's Leading Business Weekly

Affari & Finanza is Italy's most read business weekly, covering Italian and international economy, finance, business, and export. It provides in-depth analysis, data, and comments on important economic and financial events, as well as portraits of companies and managers. The magazine is targeted towards professionals, decision makers, and those interested in economic and financial matters.

paulromero
Download Presentation

Affari & Finanza - Italy's Leading Business Weekly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Italy’s most read business weekly • Italian and international economy • Domestic and global finance • Business and export • Work & Careers • Portraits of companies and managers • Data, analyses, comments Average circulation Jan-Jun 11: 401.000 copies Readership (Audipress 2011.2): 542.000 readers Comp. % A.I. SEX men 72.4 151 Women 27.6 53 AGE 14 - 34 year old 16.2 59 35 - 44 year old 16.4 88 45 - 54 year old 21.2 127 55+ year old 46.2 123 EDUCATION Degree 33.2 324 High school 52.6 157 SIZE OF TOWN 100-500.000 inhabit. 8.7 107 over 500.000 inhabit. 35.7 237 OCCUPATION entrepreneurs/executives/managers 23.0 423 writers/teachers/journalists 5.1 217 white collars 24.5 125 SOCIAL LEVEL upper class 11.0 485 upper-middle class 29.1 250 middle class 59.9 70 Editor-in-chief Massimo Giannini Sources: Audipress 2011.2

  2. The business weekly supplement to La Repubblica deals with a wide range of themes: from the national to the international ones. • It is devoted to a profound investigation onthemes such as the issues of globalisation, finance, investments, international economic trends and management. Not only economics but also communication, technologies & science, fashion and design businesses. • It selects and analyses the most important economic and financial events of the week, focusing its attention on the circumstances which gave rise to them and favoured their development. • It pictures the actual plot of events, the social and economic change, the rising of new technologies, joint-ventures, partnerships. • It provides a key for the interpretation of the events. • It deals with business and financial news focussing on protagonists, on problems and evolution of industrial sectors. • It draws the attention of the readers to facts, strategies and players moving in the complex world of business and finance. • It hosts weeklySpecial Themed Reportsthat cover specific up-to-date topics (markets, services and products, regions, countries, etc.)

  3. Target audience • A&F meets the needs of an audience eager to know about the main events in the field business and finance for personal and professional reasons. • Professional audience: influencial decision makers and opinion leaders such as top executives, entrepreneurs, self-employed senior professionals, consultants. • General audience: all those who have an interest in economic and financial matters, for personal purposes or cultural reasons. Two target audiences don’t like it very much 85% of the readers are satisfied of the magazine OVERALL OPINION OF THE READERS generally like it like it very much

  4. Competitive scenario Reach of finance and business titles on the Italian business community (1.022.000 adults) Business magazines in Italy Title Copies Readers Affari & Finanza1 401.000 542.000 Milano Finanza 101.269 309.000 Il Mondo 52.559 103.000 Panorama Economy 46.445 132.000 Espansione 126.458 n.a. Affari & Finanza is the leading business and financial weekly magazine among top professionals and decision makers Affari & Finanza has by far the widest circulation and readership among business magazines in Italy Sources: ADS Nov 10-Oct 11 - 1Publisher’s figure Jan-June 11 - Audipress 2011.2 Business class: managers, executives, entrepreneurs, senior free lance professionals, 35-64, high level of income, status, education Remark: Official circulation and readership figures for "Corriere Economia“ (business supplement to Corriere della Sera) and readership figures for Espansione are not available

  5. & An editorial initiative addressing the most culturally developed and open-minded European audience through an international partnership with A weekly supplement composed of selected editorial contents by the NYT: the articles are chosen by the editors of the NYT on the basis of criteria of relevance, exclusiveness and interest for a European audience and are meant for those who wish to know the point of view of an intellectually sophisticated American newspaper. The same supplement is also issued with Le Figaro, El Pais, The Observer, Süddeutsche Zeitung and in the pages of the IHT.

More Related